Celtics to have new alternate logo this season

Celtics to have new alternate logo this season
July 20, 2014, 6:30 pm
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The Celtics are one of the most recognizable franchises in the NBA.

This season, there will be a slight change to the team's identity. 

Don't worry, the Celtics aren't going through a complete overhaul, but they will have a new alternate logo starting this year.

Baxter Holmes of the Boston Globe discussed the arrival of the new logo: 

"Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial and sports artist for newspapers in Washington.


It features the classic image of Lucky the leprechaun spinning the ball on his finger, only in white silhouette against a green backdrop, encircled by the words “BOSTON” and “CELTICS” in white.


'It’s such an iconic silhouette that people, when they see it, they’ll know exactly what it is,' said Shawn Sullivan, the team’s chief marketing officer.'"

The new logo will not appear on the Celtics uniforms in any way this season, but will be used on other merchandise.