Red Sox introduce new ticket-pricing structure

Red Sox introduce new ticket-pricing structure
November 15, 2013, 4:15 pm
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The finer nights at Fenway Park just got a bit pricier.

The Red sox introduced a new ticket-pricing structure for next season that prices games based on "Tiers" with Tier 1 being the highest-priced ticket based on demand, down to Tier 5, which is the lowest price.

Overall, ticket prices will rise 4.8 percent next season – based on the average single game price across 81 games – the first such ticket price increase in three years. But that percentage is a lot higher for the top tier games, and a lot lower - cheaper than last season, actually - for some lower tiers.

The prices for Tier 1 games - Opening Day, all Yankees games, July 4th weekend vs. Baltimore, and July 18th weekend vs. Kansas City - will see the biggest price jump. Combined with Tier 2 games, the average increase in price will be 17 percent.

The Tier 5 games - primarily weeknights in April, May, and September - will see the biggest decrease, including drops of $8, $12, and $22 per ticket. Combined with Tier 4 games games the average decrease in price will be 12 percent.

The middle 49 games will have a mixture of increases, decreases, and categories that stay the same. All 30 Major League Baseball clubs will have at least some type of variable or dynamic ticket pricing for the 2014 season.

“Variable pricing better aligns tickets with market value,” said Sam Kennedy, Red Sox Executive Vice President/Chief Operating Officer.  “By pricing tickets according to demand, we can significantly lower ticket prices for our local, core fans, who are more likely to be able to attend weeknights in April, May, and September.”

“Numerous factors influence our annual ticket pricing decisions,” said Red Sox President/CEO Larry Lucchino. “We strive to maintain affordability and ticket accessibility while still generating the revenues necessary to fuel our baseball operations, to fund continuing improvements to the ballpark, and to make enhancements to the fan experience – the three main areas in which we reinvest our revenue. New revenue is what affords us the ability to maintain consistently one of the highest payrolls in Major League Baseball – giving our baseball operations department the capacity to put together a contending, winning team and a strong player development system – and allows for the long term preservation, protection, and improvement of Fenway Park.”