Celtics, 98.5 The Sports Hub finalizing broadcast deal

Celtics, 98.5 The Sports Hub finalizing broadcast deal
September 12, 2013, 12:45 pm
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BOSTON —  CSNNE.com has learned that the Boston Celtics are "close" to a deal that will make 98.5 The Sports Hub the new radio home of the C's.

An announcement of the new deal is expected to be made as early as next week.

Despite the Celtics fielding a team that's not expected to be among the NBA's elite this season, there was a significant amount of interest in broadcasting their games after it was announced earlier this summer that the C's and WEEI could not come to terms on a new contract.

WEEI, which is part of Entercom Communications, had been the Celtics' flagship station since 2005.

"WEEI has had an incredible run with the Boston Celtics, from being a part of their 17th championship banner to the end of the [recent] Big 3 era," said Entercom Boston vice president/market manager Jeff Brown in a statement.

Of those parties that had expressed interest in the Celtics' broadcasting rights, linking up with the CBS-owned 98.5 The Sports Hub made the most sense.

The Sports Hub's Arbitron ratings have been better than WEEI's of late, establishing 98.5 as a major player in the sports-frenzied Boston market.

In addition, the Celtics are joining a station that is already the flagship station for the New England Patriots and the Boston Bruins.

And while there are certainly some conflicts schedule-wise between the Celtics and the Bruins, there are a number of other CBS-owned stations in the Boston market that will make this a non-issue.