From Comcast SportsNetNEW YORK (AP) -- The San Francisco Giants' sweep of the Detroit Tigers set a record low for the World Series' television ratings.The four games on Fox averaged a 7.6 rating and 12 share, Nielsen Media Research said Monday. The previous low was an 8.4 for the 2008 Phillies-Rays and 2010 Giants-Rangers series, which each went five games.Last year's Cardinals-Rangers World Series went the full seven games and built momentum to average a 10.016.San Francisco's 2-0 win in Game 3 on Saturday night earned a 6.111, down from a 6.612 for St. Louis' 16-7 win over Texas in the third game last year and matching the lowest for any World Series game. Philadelphia's 5-4 win in Game 3 in 2008 also had a 6.1 rating on a night a rain delay pushed the start after 10 p.m. on the East Coast and the game didn't end until 1:47 a.m.The Giants' 4-3, 10-inning victory in the finale Sunday night drew an 8.914, up slightly from the 9.214 for the Rangers' 4-0 win over the Cardinals in 2011.Ratings represent the percentage of all homes with TVs tuned into a program. Shares represent the percentage watching among all homes with TVs in use at the time.Fox said it projects to win Saturday and Sunday nights among viewers 18 to 49."The World Series has been a top-10 prime-time hit for over 40 years and even with a four-game sweep this series was no exception," said Michael Mulvihill, Fox Sports Media Group's senior vice president of programming and research. "This World Series gave us exactly what we expected: a top-10 show among all viewers and a top five show among hard-to-reach younger men. It's important for us to remain focused on the Series relative to today's competitive environment rather than bygone years."Fox televised the World Series in 1996, 1998 and has had exclusive rights since 2000. It has an eight-year deal with Major League Baseball through 2021 that includes Series rights and costs an average of about 500 million annually.San Francisco had the highest rating for Game 4 at 38.764. Detroit was at 37.953.Major League Baseball said there were 1,202,706 comments on social media for the Series finale, surpassing Game 6 last year for MLB's high. That included 171,024 comments within five minutes after the final out, topping the 97,000 for David Freese's winning home run in the sixth game last year, according to data from Bluefin Labs. The 10,671,781 social media comments for the postseason marked a 131 percent increase from last year.
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BOSTON – The final score on the Jumbotron Friday night said the Celtics beat the Phoenix Suns 130-120.
But there was a clear and undeniable sense of loss on the part of the Celtics, even if Friday’s victory was their third in a row and sixth in the past seven games.
The Celtics (47-26) hope to continue on their winning ways tonight against a Miami Heat team currently among a handful fighting for one of the last playoff slots, but are doing so without Dion Waiters (ankle) who has been instrumental in their surge after an 11-30 start to the season.
Beating the Heat (35-37) will require Boston to play better than they did against the Suns, a game Boston won, but in many ways had the feeling of defeat.
Yes, Devin Booker’s career-high 70 points was very much a blow – a huge blow – to the pride of a team that takes tremendous pride in its defense.
But the sense of a loss came in the form of purpose while playing as close to their potential as possible.
The Celtics fell short on both fronts Friday night.
Being just one game behind Cleveland (47-24) for the best record in the East, the Celtics understand getting as many wins as possible is the mindset right now.
But coach Brad Stevens knows that while winning is important, how the team plays is even more valuable.
“Like I’ve said before, I’m surprised at where we are record-wise because we’ve got to play at a higher level for 48 minutes,” Stevens said. “We just don’t do it.”
Is this Stevens’ way of trying to motivate his players after a not-so-great performance?
Or is he seriously concerned that his team isn’t as good as their record?
The Celtics, by their own standards, and to those of us on the outside looking in, know they are a better team than the one we saw on Friday night.
Not having Avery Bradley (sick) certainly hurt Boston’s efforts defensively.
Still, a Friday night’s game wore on, Booker’s confidence only grew and the Celtics’ desire to shut him down or at least slow him down, began to dissipate like an ice cube in hell.
And that’s a problem - a big problem - for a team that has to be connected at both ends of the floor for an extended period of time in order to play at the level their capable of and, most important, give them the best shot at emerging victorious in the postseason.
That’s why Stevens isn’t too caught up in the team’s chances of catching Cleveland, or whether they go into the playoffs riding a fat winning streak.
“I’m not going to get caught up in winning a couple of games in a row and all that stuff,” Stevens said. “I want to get caught up in playing well. We’ve shown ourselves capable of playing well, we have not sustained it throughout a game. And it’s been pretty consistent.”