Head injuries have certainly moved to the forefront in sport the NFL in fact has come under fire for various policies that has been spending more time and money. Try to change perception and that for the -- -- sports players today the latest missive. A partnership with -- to build special equipment to -- head trauma and another with -- under -- and attempt to develop new ideas for helmets and safety -- This is obviously a very important project. It's about accelerating progress and that's what we believe and and that's what we're here to help initiate today. Brain injury is very much a global problem. Our goal is to better diagnose. Treat. And to prevent brain injury. You know our target audience. It's really young mothers who we want them let their kids play football I think public relations that's gone on this. -- -- Women soccer or and -- concern about there kids playing football we have to show that we're doing the things that. Take that concern was. She committed 40000020. Million coming from under -- -- But if KC note slow losses around 4000 ex players have sued seeking damages for head injuries he claimed happened on the field.