From Comcast SportsNetAUSTIN, Texas (AP) -- Already an outcast in cycling after a massive doping report, Lance Armstrong absorbed hits much closer tohomeWednesday: to his wallet and his heart.Armstrong was dumped by Nike, Anheuser-Busch and other sponsors, and he gave up the top spot at Livestrong, his beloved cancer-fighting charity, a week after an anti-doping agency released evidence of drug use by the seven-time Tour de France winner.Armstrong stepped down as chairman of Livestrong in an attempt to minimize the damage caused by the U.S. Anti-Doping Agency's report. USADA banned Armstrong from the sport for life and has ordered that his Tour titles be stripped, which could come before the end of the month."This organization, its mission and its supporters are incredibly dear to my heart," the cancer survivor said in a statement. "Today therefore, to spare the foundation any negative effects as a result of controversy surrounding my cycling career, I will conclude my chairmanship."Minutes later, Nike dropped its personal sponsorship contract with him and issued a blistering statement that the company had been duped by his denials over the years."Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner," the company said.In 2001, the apparel company produced an anti-doping commercial, narrated by Armstrong, addressing allegations that he had used performance-enhancing drugs by mocking the question, "What am I on?" and answering that he trained on his bicycle "six hours a day."Brewing giant Anheuser-Busch followed Nike's lead, saying: "We have decided not to renew our relationship with Lance Armstrong when our current contract expires at the end of 2012."Soon after, other sponsors also cut ties with him. Among them were Trek bicycles and Honey Stinger, a maker of foods and gels for athletes."We are in the process of removing Lance Armstrong's image and endorsement from our product packaging," a Honey Stinger spokesman said. An image of Armstrong's signature that was on the site's front page earlier in the day appeared to be gone late Wednesday.The FRS Co., which makes energy,diet and healthdrinks, said Armstrong had resigned from its board.If there was a silver lining in the day for Armstrong, it was that his major sponsors said they willcontinueto support the charity, which started as the Lance Armstrong Foundation 15 years ago.Another longtime sponsor, sportswear maker Oakley, said it is withholding a decision until the International Cycling Union -- the governing body for cycling -- decides if it will fight USADA's sanctions against Armstrong. UCI has until Oct. 31 to appeal USADA's sanctions against Armstrong to the world Court of Arbitration for Sport. If not, the penalties will stand.Armstrong, who Forbes has estimated is worth about 125 million, was not paid a salary as Livestrong chairman and will remain on the charity's 15-member board. The duties of leading the board will be turned over to vice chairman Jeff Garvey, who was founding chairman in 1997.Garvey will be responsible for big-picture strategic planning and will assume some of the public appearances and meetings that Armstrong used to handle.At the entrance to the Livestrong headquarters in Austin, autographed framed yellow jerseys from each tour win are mounted on a wall near the entrance. Armstrong had aconference call withemployees on Wednesday to explain his decision."I've been better and I've been worse," Livestrong President and CEO Doug Ulman quoted Armstrong as telling employees when asked how he was feeling.Armstrong denies doping despite USADA's report, intended to explain its decision in August to punish Armstrong. He claims to have passed hundreds of drug tests but chose not to fight USADA in one of the agency's arbitration hearings, saying the process was biased against him.Crisis management experts say the denials aren't enough to mitigate damage to Livestrong. Gene Grabowski, executive vice president of Levick, a Washington, D.C.-based crisis and issues management firm, called Armstrong's move a good one for the foundation."It helps take the bull's-eye off the chairman's back," Grabowski said. "It enables the charity to show it is taking the situation seriously. It probably won't satisfy everyone, but it will satisfy a good number of people. It's a step he had to take."Kelly O'Keefe, professor of brand strategy at Virginia Commonwealth University, said it may be too late to completely salvage Livestrong's reputation. And Armstrong may never be able to fully resume his public role with the group, he said."From the brand perspective, Armstrong is done," O'Keefe said.Unlike Tiger Woods and Michael Vick, athletes who also were embroiled in off-the-field scandals, Armstrong is tainted by charges of cheating in his sport, not transgressions in his personal life. After time away, Woods and Vick could return to the playing field to help redeem their public image."Armstrong doesn't have that. He's just a retired athlete with a tarnished image," O'Keefe said.Nike's statement was notable both for the sudden decision to abandon him and the tone condemning an athlete it had strongly supported just a few days earlier. Armstrong tweeted earlier this month about a visit to Nike headquarters in Oregon.The USADA report also had the disadvantage for Nike of putting previous allegations back in the spotlight, such as a claim from a 2006 lawsuit deposition given by Kathy LeMond, wife of Tour winner Greg LeMond, in which she accused Nike of paying cycling's international governing body to cover up a positive Armstrong drug test. Nike has denied the claim.Other cancer organizations lauded Armstrong as an advocate in the fight against the disease."Armstrong has been a world leader in addressing the physical and emotional challenges that cancer patients face, both during and after treatment. He has personally campaigned tirelessly for increases in cancer research funding. He and this foundation have also been advocates for better access to quality cancer care -- for all people," said Dr. Larry Shulman, director of Dana-Farber Cancer Institute in Boston.Armstrong's inspiring story of not only recovering from testicular cancer that had spread to his lungs and brain but then winning the world's best-known bike race helped his foundation grow from a small operation in Texas into one of the most popular charities in the country.Armstrong drew legions of fans -- and donations -- and insisted he was drug-free at a time when doping was rampant in professional cycling. In 2004, the foundation introduced the yellow "Livestrong" bracelets, selling more than 80 million and creating a global symbol for cancer awareness and survival."As my cancer treatment was drawing to an end, I created a foundation to serve people affected by cancer. It has been a great privilege to help grow it from a dream into an organization that today has served 2.5 million people and helped spur a cultural shift in how the world views cancer survivors," Armstrong said in his statement. A spokesman declined comment on Nike ending its releationship with him.Ulman had said last week that Armstrong's leadership role would not change. Armstrong's statement said he would remain a visible advocate for cancer issues, and was planning to speak at Friday night's 15th anniversary gala for Livestrong in Austin.
BRIGHTON -- The Bruins' third line has been reborn under interim coach Bruce Cassidy, and the players are now openly admitting they desperately needed a change.
Claude Julien never trusted Frank Vatrano, Ryan Spooner and Jimmy Hayes enough defensively to play them together, but this line has blossomed under Cassidy: Six goals, 15 points and a plus-11 in seven games. They’ve survived in the defensive zone by rarely playing there. Instead, they push the pace, make plays to keep the puck out of the D-zone and, most importantly, keep producing the secondary offense that wasn’t there in the first 55 games of the season.
No one has been freed from the shackles more than Spooner, who is back playing his natural center position after being forced to play left wing under Julien. The 25-year-old said Tuesday that getting a clean slate with a new coach has been extremely beneficial to him, and that perhaps he didn't always love playing for the guy now minding the bench in Montreal.
“I felt like the last coach ... he just didn’t really trust me,” said Spooner, who has two goals and six points along with a plus-1 rating in seven games post-Julien. “It might've been kind of on me not really playing to the potential that I have, but at the same time . . . I just don’t think that he really liked me as a player. It’s kind of in the past now. It’s just a part of the game. It’s up to me to just go out there and just play, and not have that stuff in the back of my mind.
“I just kind of have to go out there and believe in myself and I think at times I wasn’t really going out there and doing that. Maybe that’s something to learn. This sport has ups and downs, and I’ve had my downs. You learn that you can just sort of push through it. If you do that then things can be good.”
Spooner has 10 goals and 33 points along with a minus-3 this season, and could potentially surpass last year's numbers (13-36-49) in his second full season.
Most felt that the speedy, skilled Spooner would be one of the big beneficiaries of the move from Julien to Cassidy, and now he’s showing that with a new lease on life in Boston.
Here are all the links from around the hockey world and what I’m reading while it’s all happening around the NHL world ahead of tomorrow’s NHL trade deadline.
*FOH (Friend of Haggs) Eric Engels says that a torturous February shows that nothing will come easy for the Montreal Canadiens.
*Some raw locker room video from the Florida Panthers with local D-man Keith Yandle holding court with reporters.
*PHT writer James O’Brien has some early thoughts, and some praise, for the Washington Capitals landing puck-moving D-man and big ticket rental player Kevin Shattenkirk.
*The Toronto Maple Leafs up their playoff cred by landing gritty, big third-line center Brian Boyle ahead of the trade deadline.
*Duncan Keith and Brent Seabrook are the city of Chicago’s longest-tenured teammates having spent the last 12 years together with the Blackhawks.
*Patrice Bergeron and Toucher and Rich are getting together for their 10th annual Cuts for a Cause, which will be on March 27.https://www.nhl.com/bruins/community/cuts-for-a-cause
*For something completely different: Jimmy Kimmel gives his perspective of the debacle that went down at the end of the Academy Awards on Sunday night.