From Comcast SportsNetAUSTIN, Texas (AP) -- Already an outcast in cycling after a massive doping report, Lance Armstrong absorbed hits much closer tohomeWednesday: to his wallet and his heart.Armstrong was dumped by Nike, Anheuser-Busch and other sponsors, and he gave up the top spot at Livestrong, his beloved cancer-fighting charity, a week after an anti-doping agency released evidence of drug use by the seven-time Tour de France winner.Armstrong stepped down as chairman of Livestrong in an attempt to minimize the damage caused by the U.S. Anti-Doping Agency's report. USADA banned Armstrong from the sport for life and has ordered that his Tour titles be stripped, which could come before the end of the month."This organization, its mission and its supporters are incredibly dear to my heart," the cancer survivor said in a statement. "Today therefore, to spare the foundation any negative effects as a result of controversy surrounding my cycling career, I will conclude my chairmanship."Minutes later, Nike dropped its personal sponsorship contract with him and issued a blistering statement that the company had been duped by his denials over the years."Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner," the company said.In 2001, the apparel company produced an anti-doping commercial, narrated by Armstrong, addressing allegations that he had used performance-enhancing drugs by mocking the question, "What am I on?" and answering that he trained on his bicycle "six hours a day."Brewing giant Anheuser-Busch followed Nike's lead, saying: "We have decided not to renew our relationship with Lance Armstrong when our current contract expires at the end of 2012."Soon after, other sponsors also cut ties with him. Among them were Trek bicycles and Honey Stinger, a maker of foods and gels for athletes."We are in the process of removing Lance Armstrong's image and endorsement from our product packaging," a Honey Stinger spokesman said. An image of Armstrong's signature that was on the site's front page earlier in the day appeared to be gone late Wednesday.The FRS Co., which makes energy,diet and healthdrinks, said Armstrong had resigned from its board.If there was a silver lining in the day for Armstrong, it was that his major sponsors said they willcontinueto support the charity, which started as the Lance Armstrong Foundation 15 years ago.Another longtime sponsor, sportswear maker Oakley, said it is withholding a decision until the International Cycling Union -- the governing body for cycling -- decides if it will fight USADA's sanctions against Armstrong. UCI has until Oct. 31 to appeal USADA's sanctions against Armstrong to the world Court of Arbitration for Sport. If not, the penalties will stand.Armstrong, who Forbes has estimated is worth about 125 million, was not paid a salary as Livestrong chairman and will remain on the charity's 15-member board. The duties of leading the board will be turned over to vice chairman Jeff Garvey, who was founding chairman in 1997.Garvey will be responsible for big-picture strategic planning and will assume some of the public appearances and meetings that Armstrong used to handle.At the entrance to the Livestrong headquarters in Austin, autographed framed yellow jerseys from each tour win are mounted on a wall near the entrance. Armstrong had aconference call withemployees on Wednesday to explain his decision."I've been better and I've been worse," Livestrong President and CEO Doug Ulman quoted Armstrong as telling employees when asked how he was feeling.Armstrong denies doping despite USADA's report, intended to explain its decision in August to punish Armstrong. He claims to have passed hundreds of drug tests but chose not to fight USADA in one of the agency's arbitration hearings, saying the process was biased against him.Crisis management experts say the denials aren't enough to mitigate damage to Livestrong. Gene Grabowski, executive vice president of Levick, a Washington, D.C.-based crisis and issues management firm, called Armstrong's move a good one for the foundation."It helps take the bull's-eye off the chairman's back," Grabowski said. "It enables the charity to show it is taking the situation seriously. It probably won't satisfy everyone, but it will satisfy a good number of people. It's a step he had to take."Kelly O'Keefe, professor of brand strategy at Virginia Commonwealth University, said it may be too late to completely salvage Livestrong's reputation. And Armstrong may never be able to fully resume his public role with the group, he said."From the brand perspective, Armstrong is done," O'Keefe said.Unlike Tiger Woods and Michael Vick, athletes who also were embroiled in off-the-field scandals, Armstrong is tainted by charges of cheating in his sport, not transgressions in his personal life. After time away, Woods and Vick could return to the playing field to help redeem their public image."Armstrong doesn't have that. He's just a retired athlete with a tarnished image," O'Keefe said.Nike's statement was notable both for the sudden decision to abandon him and the tone condemning an athlete it had strongly supported just a few days earlier. Armstrong tweeted earlier this month about a visit to Nike headquarters in Oregon.The USADA report also had the disadvantage for Nike of putting previous allegations back in the spotlight, such as a claim from a 2006 lawsuit deposition given by Kathy LeMond, wife of Tour winner Greg LeMond, in which she accused Nike of paying cycling's international governing body to cover up a positive Armstrong drug test. Nike has denied the claim.Other cancer organizations lauded Armstrong as an advocate in the fight against the disease."Armstrong has been a world leader in addressing the physical and emotional challenges that cancer patients face, both during and after treatment. He has personally campaigned tirelessly for increases in cancer research funding. He and this foundation have also been advocates for better access to quality cancer care -- for all people," said Dr. Larry Shulman, director of Dana-Farber Cancer Institute in Boston.Armstrong's inspiring story of not only recovering from testicular cancer that had spread to his lungs and brain but then winning the world's best-known bike race helped his foundation grow from a small operation in Texas into one of the most popular charities in the country.Armstrong drew legions of fans -- and donations -- and insisted he was drug-free at a time when doping was rampant in professional cycling. In 2004, the foundation introduced the yellow "Livestrong" bracelets, selling more than 80 million and creating a global symbol for cancer awareness and survival."As my cancer treatment was drawing to an end, I created a foundation to serve people affected by cancer. It has been a great privilege to help grow it from a dream into an organization that today has served 2.5 million people and helped spur a cultural shift in how the world views cancer survivors," Armstrong said in his statement. A spokesman declined comment on Nike ending its releationship with him.Ulman had said last week that Armstrong's leadership role would not change. Armstrong's statement said he would remain a visible advocate for cancer issues, and was planning to speak at Friday night's 15th anniversary gala for Livestrong in Austin.
Rob Gronkowski is a model citizen in the NFL. In fact, the NFL Players Association is advising rookies to be more like Gronk, according to The Boston Globe.
The New England Patriots tight end has developed a name for himself on and off the football field. With that attention comes branding. And at the NFLPA Rookie Premiere from May 18 to 20, the NFLPA encouraged rookies to develop their own brand -- much like Gronkowski.
“Some people think he’s just this extension of a frat boy, and that it’s sort of accidental,” Ahmad Nassar said, via The Globe. Nassar is the president of NFL Players Inc., the for-profit subsidiary of the NFLPA. “And that’s wrong. It’s not accidental, it’s very purposeful. So the message there is, really good branding is where you don’t even feel it. You think, ‘Oh, that’s just Gronk being Gronk.’ Actually, that’s his brand, but it’s so good and so ingrained and so authentic, you don’t even know it’s a brand or think it.”
Gronkowski's "Summer of Gronk" has indirectly become one of his streams of income. The tight end makes appearances for magazines and sponsors. Because of his earnings from branding and endorsements, he didn't touch his NFL salary during the early years of his career.
Gronk was one of three players who were the topics of discussion during the symposium. Dak Prescott and Odell Beckham were also used as examples of players who have been able to generate additional income from endorsements. Beckham, in particular, has been in the spotlight off the football field. He's appeared on the cover of Madden, and just signed a deal with NIke which is reportedly worth $25 million over five years with upwards of $48 million over eight years. His deal, which is a record for an NFL player, will pay him more than his contract with the Giants.
“A lot of people talk to the players about, ‘You should be careful with your money and you should treat your family this way and you should treat your girlfriend or your wife.’ Which is fine. I think that’s valuable,” Nassar said, via The Globe. “But we don’t often give them a chance to answer the question: How do you see yourself as a brand? Because Gronk, Odell, none of those guys accidentally ended up where they are from a branding and marketing standpoint.”
Here are all the links from around the hockey world, and what I’m reading while wishing everybody a safe and relaxing Memorial Day weekend.
*Apparently Nashville Predators head coach Peter Laviolette has yet to try Nashville’s hot chicken despite his time behind the Preds bench. It’s okay, I have yet to try it either in my handful of visits to Music City.
*Good stuff from PHT writer and FOH (Friend of Haggs) Jason Brough. Apparently it wasn’t so easy to make Wayne Gretzky’s head bleed when it came time for director Doug Liman to cut Swingers together.
*Sidney Crosby cares about the history and the issues of the game, and has been a good ambassador as the face of his NHL generation despite the hate that always comes with such responsibility.
*Puck Daddy examines Crosby’s performance in the playoffs, and the odds of him winning another Conn Smythe Trophy.
*The Penguins have made it to the Stanley Cup Final without Kris Letang for their playoff run, and that’s an amazing accomplishment.
*Erik Karlsson said that he will be tending to his injured foot next week, and expects a full recovery for next season after a brilliant run with his Ottawa Senators.
*Larry Brooks again rails against the Stanley Cup playoff structure and it’s relation to an “absurd regular season.” Say what you will, but the fact the Penguins are there for a second straight season shoots down some of the absurdity stuff in my mind. The best team from the East is where they should be and they did it without Kris Letang to boot.
*Chicago Blackhawks prospect Alex Debrincat is confident his abilities will translate to the NHL despite his size after taking home honors as the best player in junior hockey this season.
*For something completely different: Apparently there’s a hard core comic book geek gripe that “The Flash” is burning through bad guys too quickly. This would make sense if they couldn’t revisit these bad guys at any point, but they absolutely can go back to a big bad like Grodd anytime they want.