Week-to-week game plan key for Patriots offense

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Week-to-week game plan key for Patriots offense

If there's one thing we know about the Patriots' offense, it's that Tom Brady has several weapons on any given play.

But deciding which weapons to use on Sunday is a strategy that changes every week, every play.

Patriots coach Bill Belichick and offensive coordinator Bill O'Brien talked about utilizing their offensive weapons in a conference call on Monday following their 41-23 win over the Denver Broncos on Sunday.

The topic came up because of Aaron Hernandez' big nine-catch, 129-yard game, while Rob Gronkowski finished with only four catches. Lately, those numbers had been the other way around.

Hernandez was Tom Brady's go-to target against the Broncos, but that was just something that developed as the game went on.

"I think it really comes back to the execution of our offense, as far as reading the defense and getting the ball to the right people," said Belichick.

"As much as you'd like to think that only one guy's going to get the ball, that's just not the way it works . . . If BenJarvus is open, then hopefully we'll throw it to BenJarvus. If Aaron is open, then hopefully we'll throw it to Aaron. If Chad Ochocinco's open, hopefully we'll throw it to Chad."

"They did a lot of different things to Gronkowski," said O'Brien. "They hit him at the line of scrimmage, or they put two guys on him, or whatever it was. So, whenever that happens, that means that, there's only 11 players on the field. So you can't double everybody. And Aaron benefited from that, and the backs benefited from it. And that's a good thing. So we'll just have to keep seeing how teams are playing us, and get ready game-to-game, week-to-week."

O'Brien said his receivers are taught to run "multi-purpose routes" and are -- as cliche as it sounds -- a "game plan offense."

"If they take this part of the route away, then this other part of the route should be pretty good," said O'Brien. "And that's how we've coached the passing game since I've been here. Tom does a good job of recognizing coverage, both pre-snap and post-snap, and tries to throw it to the open guy, which is always the goal here. Just get it to the open guy, the guy that's got the best chance to make yards with the ball.

"We look at the defense that we're playing that week, and we say, 'OK, how can we put our players in position to do the things that they do best, every week?' And it's a very challenging deal, not only for the coaches, but for the players."

Rob Gronkowski appears to thoroughly enjoy himself at Daytona 500

Rob Gronkowski appears to thoroughly enjoy himself at Daytona 500

New England Patriots tight end Rob Gronkowski attended the Dayton 500 in true Gronkowski form.

He appeared to be there promoting Monster Energy drink, and was therefore hanging with the Monster Girls, who were also promoting the drink. Gronkowski's herniated disc injury, which required surgery in December 2016, does not seem to be slowing him down as he gets warmed up for the Summer of Gronk.

During the race coverage on FOX Sports, Gronk delivered a speed limit joke, which is sure to make the 13-year-old in you chuckle. (You can watch it here.)

[H/T NESN.com]

Curran: It's time to let the air out of Deflategate

Curran: It's time to let the air out of Deflategate

I think it’s time. Time to let the Deflategate wound scab over. Time to exit the active, raging, teeth-gnashing, petition-signing, lawsuit-filing portion of the program and let the hate follow its natural course into a slow-boil loathing.

If you are of Irish descent, you know how it works. Clear a big-ass space on the grudge shelf. Put Roger Goodell, Jeff Pash, Mike Kensil, Troy Vincent, Ryan Grigson, Jim Irsay, every shiv-wielding owner, all the cluck-clucking media and the legion of retired players and exiled GMs from Marshall Faulk to Joey Porter through Marty Hurney and into Bill Polian up there. Turn off light. Leave room.

When you need to piss yourself off -- in traffic, mowing the lawn, waiting for your coffee -- fetch ‘em down, blow the dust off and when you’re in a sufficiently foul mood, return grudge to shelf.

You rode the roller coaster. You’ve been there, done that and have all the T-shirts.

I came to this conclusion a few days ago, when ESPN’s Cari Champion interviewed Rob Gronkowski and asked about Goodell visiting Gillette. It was like playing “Get the Stick!” with a big goofy Lab. Champion threw the leading question, Gronk fetched -- tail-wagging --  and returned with a slobbery response that was completely implausible but still designed to dominate a four-hour news cycle.

"The fans are nuts, they’re wild, and they have the Patriots’ back no matter what,” said Gronkowski. “They have [Tom Brady’s] back. I’m telling you, he won’t get through the highway if the fans saw him. I don’t even think he can even land in the airport in Boston because Patriot fans are the best fans, they’re the most loyal fans. I’m telling you, they might just carry out Roger themselves. They couldn’t even get to the stadium in Foxboro if he landed in Boston."

Gronk’s just doing what he thinks he’s supposed to do. And Champion is, too. It’s like shooting fish in a barrel.

Watch these mooks up in New England get all pissed off: “Hey, hey, Chowderhead . . . Roger Goodell . . . . ”

“F*** that guy, he better never show his face in Foxboro! But I want him to come to Foxboro so I can boo the ever-living s*** out of him and maybe barricade Route 1 like Gronk said we would!”

See? Works every time.

The irony is that the person mainly responsible for turning up the burner on this is Robert Kraft.

In May 2015, Kraft said at the owners meetings in San Francisco, “I don’t want to continue the rhetoric that’s gone on for the last four months. I’m going to accept, reluctantly, what he has given to us, and not continue this dialogue and rhetoric, and we won’t appeal.

“Now, I know that a lot of Patriots fans are going to be disappointed in that decision, but I hope they trust my judgment and know that I really feel at this point in time that taking this off the agenda, this is the best thing for the New England Patriots, our fans, and the NFL, and I hope you all can respect that.”

Well, that blew up like an ACME bomb. And -- from that moment on -- Kraft has tried to recoup the fanbase that believed he sold them out by issuing a succession of calls-to-arms that the region has dutifully responded to.

The most recent was throwing down the gauntlet to Goodell by expressly inviting him to the 2017 season opener.  I mean, it would have been a conversation point anyway, but now it’s metastasized into something that will be discussed throughout the offseason, ratcheting up in early September and hitting a crescendo on opening night.

There is appeal to seeing Goodell squirm while knowing the Maras, Rooneys and Irsays will be sipping highballs and lamenting the caddish treatment of Poor Roger. But I still like the football better.

Conversation about the historic import of SB51, the legacy of Brady and Belichick, prospects for the league in 2017? I’ll take those rather than an ESPN “personality” who spent a weekend in Newburyport at a friend’s wedding telling everyone what the mindset of the New England sports fan is.  

But that’s not what we’re going to get. There will instead be ever-escalating predictions of the terrors Goodell will be subjected to fueled by interviews with tatted-up kids from the mean streets of Marshfield who wanted “Hoodie” fired when he let Revis sign with the Jets.

Unless . . . unless the region en masse decides to let its loathing mature. Mature to the point that when the carrot gets dangled in its collective face it doesn’t leap at it with teeth bared but instead says, “No thanks. Already full.”

Yeah. I don’t think it’s gonna happen either.