The product was ugly for the Patriots Thursday night, but apparently plenty tuned in.
Following a robust 30.8 TV rating in the Boston market for the season opener against the Bills, the Patriots garnered a 34.2 for their 13-10 home victory versus the Jets, offering the idea that fans have stuck around despite the problems the team has been facing.
The home contest was, of course, one mired by sloppiness and a mind-boggling inability for receivers to hold onto receptions.
Yet, that hasn't stopped Patriots fans from clicking onto their favorite football team's games.
The 30.8 against Buffalo was pretty high in and of itself, as it was the second-most watched 1 p.m. Patriots season opener since 2001. A second game, one that was more than three full ratings points higher is an encouraging sign of a Patriots organization that would like to keep the fans as engaged as possible.
Will the trend continue, especially now that the dismal nature of the Patriots receiving corps is abundantly clear?
We'll find out in the coming weeks, starting with the team's 1 p.m. home affair against Tampa Bay.