Bean: Texans were worse for wear when they came to Foxboro in letterman jackets

Bean: Texans were worse for wear when they came to Foxboro in letterman jackets

Arian Foster knew when he tried on his letterman jacket days ahead of the Texans’ 2012 Monday Night Football game against the Patriots that something was wrong. 

Here stood one of the best running backs on the planet, playing on a team with an NFL-best 11-1 record, going against a Lombardi Trophy factory and he was dressed like a high-schooler. The problem was obvious. 

The sleeves were too short. 

And so Joe Dotterweich, hired on short notice for his Houston-based Bull Shirts screen-printing and embroidery company to make Texans defensive lineman Shaun Cody’s team-bonding dream a reality, assured the star back that he’d be matching his teammates in no time. 

“All right, I’ll get you another one,” he responded.

The Texans’ letterman jackets live in infamy. They became an immediate punchline for a team that would go on to take a 42-14 drubbing from the Pats, lose three of their last four regular-season games, miss out on a first-round bye and lose to the Patriots again in the divisional round. 

But before the tweets, jokes and everything else bad associated with the jackets, they were meant to be a token of the new kids on the block’s camaraderie. 

“I used to say before the season it feels like we’re on a college team,” then-Texans linebacker Connor Barwin, who helped design the jackets, told the Houston Chronicle at the time. “Everybody gets along, we have so much fun. And this jacket, you feel like you’re on a high school team where it’s all about winning, it’s all about being around a group of guys. This jacket is just another symbol of that. There’s no names on it. You just have your number, your position group and the Texans logo.”

As Dotterweich recalls, Cody’s idea had been kicking around for a bit, but it wasn’t until the days leading up to Houston’s win over Miami the previous week that the decision was made to actually get them made for the Patriots game. So Barwin and then-Texans equipment director Jay Brunetti came up with the design and brought it to Bull Shirts. 

Dotterweich, who had worked with the team before, took on the job knowing it was a biggie: Something like 80 jackets, many in wonky sizes, all custom made with the finest materials. Real leather, no synthetic stuff. Also, because Dotterweich didn’t have an NFL license, he had to get the permission from Texans owner Bob McNair to use the team logo and Pantone Matching System colors. 

Yes, the letterman jacket operation went straight to the top. 

From roster players to practice squad players to coaches and other members of the organization, an estimated 80 jackets were made. A job like that would normally take Bull Shirts about four to six weeks. They did it in 10 days, including a full day of measuring all the players. Everything was made in Texas. 

In a move that makes it either more or less gimmicky depending on how you look at it, the Texans didn’t actually pay for the jackets. The players paid for them, with 100 percent participation. All in all, the order ran somewhere between $16,000 and $20,000. 

"There wasn’t one guy on the team that said, ‘You know what? That’s a stupid idea. I’m not gonna do it. I’ll pass,’ ” Dotterweich recalled. 

When the jackets were delivered to the Texans’ locker room on the Friday before the game, they were a hit. Players loved them and they garnered tons of media attention. Bull Shirts was bombarded with over 2,000 requests for identical jackets by the public, but Dotterweich honored a gentleman’s agreement made with Brunetti in which he promised to not make them for anyone else. 

Then the game happened, and it was never close. The Patriots scored the first 28 points, never looked back and everyone took it out on the jackets.  

If the Texans had won that game, they’d have been studs. Going into Foxboro, beating Tom Brady and doing it in dopeass jackets with all the fixings? That’s as close to cool as anything associated with J.J. Watt gets. 

Instead, it was essentially the moment when Sarah Marshall walks into the resort and Peter’s embarrassment is compounded by the fact that he’s wearing “this [expletive] shirt.” 

Watt deflected questions about the whereabouts of his jacket when asked earlier this season. Dotterweich has one he keeps in his store – an Andre Johnson one that was re-done. 

As for the rest of the team, you’d have to ask those guys one by one. The retired Cody still has his, and he defended the jackets’ honor when the Pats shut out the Texans in Week 3 this season. 

NFLPA tells rookies to be like Rob Gronkowski

NFLPA tells rookies to be like Rob Gronkowski

Rob Gronkowski is a model citizen in the NFL. In fact, the NFL Players Association is advising rookies to be more like Gronk, according to The Boston Globe

The New England Patriots tight end has developed a name for himself on and off the football field. With that attention comes branding. And at the NFLPA Rookie Premiere from May 18 to 20, the NFLPA encouraged rookies to develop their own brand -- much like Gronkowski.

“Some people think he’s just this extension of a frat boy, and that it’s sort of accidental,” Ahmad Nassar said, via The Globe. Nassar is the president of NFL Players Inc., the for-profit subsidiary of the NFLPA. “And that’s wrong. It’s not accidental, it’s very purposeful. So the message there is, really good branding is where you don’t even feel it. You think, ‘Oh, that’s just Gronk being Gronk.’ Actually, that’s his brand, but it’s so good and so ingrained and so authentic, you don’t even know it’s a brand or think it.”

Gronkowski's "Summer of Gronk" has indirectly become one of his streams of income. The tight end makes appearances for magazines and sponsors. Because of his earnings from branding and endorsements, he didn't touch his NFL salary during the early years of his career.

Gronk was one of three players who were the topics of discussion during the symposium. Dak Prescott and Odell Beckham were also used as examples of players who have been able to generate additional income from endorsements. Beckham, in particular, has been in the spotlight off the football field. He's appeared on the cover of Madden, and just signed a deal with NIke which is reportedly worth $25 million over five years with upwards of $48 million over eight years. His deal, which is a record for an NFL player, will pay him more than his contract with the Giants.

“A lot of people talk to the players about, ‘You should be careful with your money and you should treat your family this way and you should treat your girlfriend or your wife.’ Which is fine. I think that’s valuable,” Nassar said, via The Globe. “But we don’t often give them a chance to answer the question: How do you see yourself as a brand? Because Gronk, Odell, none of those guys accidentally ended up where they are from a branding and marketing standpoint.”

Tom Brady delivers video message at funeral of Navy SEAL

Tom Brady delivers video message at funeral of Navy SEAL


Tom Brady delivered a video message last week at the funeral of Navy SEAL Kyle Milliken, a Maine native and former UConn track athlete killed in Somalia on May 5.

Bill Speros of The Boston Herald, in a column this Memorial Day weekend, wrote about Milliken and Brady's message.   

Milliken ran track at Cheverus High School in Falmouth, Maine, and at UConn, where he graduated in 2001. Milliken lived in Virginia Beach, Va., with his wife, Erin, and two children.  He other Navy SEALs participated in a training exercise at Gillette Stadium in 2011 where he met and posed for pictures with Brady.

Speros wrote that at Milliken’s funeral in Virginia Beach, Va., Brady's video offered condolences and thanked Milliken’s family for its sacrifice and spoke of how Milliken was considered a “glue guy” by UConn track coach Greg Roy.

Milliken had served in Iraq and Afghanistan, earning four Bronze Star Medals and was based in Virginia since 2004.  He was killed in a nighttime firefight with Al-Shabaab militants near Barij, about 40 miles from the Somali capital of Mogadishu. He was 38.

The Pentagon said Milliken was the first American serviceman killed in combat in Somalia since the "Black Hawk Down" battle that killed 18 Americans in 1993. 

In a statement to the Herald, Patriots owner Robert Kraft said: “It was an honor to host Kyle and his team for an exercise at Gillette Stadium in 2011. It gave new meaning to the stadium being known as home of the Patriots. We were deeply saddened to hear of Kyle’s death earlier this month.

“As Memorial Day weekend approaches, we are reminded of the sacrifices made by patriots like Kyle and so many others who have made the ultimate sacrifice to defend and protect our rights as Americans. Our thoughts, prayers and heartfelt appreciation are extended to the Milliken family and the many families who will be remembering lives lost this Memorial Day weekend.”