Branch, Holmes bring new dimension to rematch

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Branch, Holmes bring new dimension to rematch

By Danny Picard
CSNNE.com

FOXBORO -- The last time the Patriots and Jets played, both Deion Branch and Santonio Holmes were among the missing. Neither of the Super Bowl MVPs were on the field when New York beat New England, 28-14, in Week 2.

Branch, of course, wasn't even a Patriot; he was with the Seattle Seahawks at the time. Holmes was serving a four-game suspension for violating the NFL's substance-abuse policy.

Eleven weeks later, Branch is back with the team that he won Super Bowls with in 2003 and 2004 (and earned himself a Super Bowl MVP trophy in 2004 in the process). And Holmes, who earned his hardware as a member of the Pittsburgh Steelers, is playing again after serving his suspension.

Both add a new dynamic to their current rosters, different from what each defense saw in Week 2.

Patriots fans know what Branch brings to the table. His return to New England's offense has re-united him with Tom Brady and has, in a sense, rejuvenated his career. Since the bye-week trade that brought him back to the Pats, Branch has made 33 catches for 433 yards and three touchdowns in seven games.

Holmes, acquired in the offseason from Pittsburgh, has played seven games for the Jets this season. He has 32 receptions for 491 yards and four touchdowns.

The numbers between Branch and Holmes couldn't be more similar. Their skill sets are the same, too, says Patriots cornerback Kyle Arrington.

"Explosiveness, making the Jets offense even that much more dynamic," said Arrington about what Holmes brings to New York's offense. "Because he's fast, he's quick, and he's good after the catch. He adds a lot of explosiveness to the offense."

Holmes adds a great deal to New York's passing game, if not for his skill set then for the fact that the Jets already had a top-notch wide receiver in Braylon Edwards the last time the two teams went at it.

Patriots players believe the two are different, similar to how Branch is different to Randy Moss, the down-field threat that Branch replaced earlier in the season, when Moss was traded to the Minnesota Vikings.

"You know Braylon, he's a taller guy," said Arrington. "He's more of a jump-ball kind of guy. He's definitely more of a target in the red area. Not that Santonio isn't, but like I said, they just use Edwards' height, and he'll jump and go get the ball.

"Santonio, he definitely stretches the field . . . Santonio, man, not only is he fast, he's quick, and like I said, he's good after the catch. He's also a Super Bowl MVP. He's not that for nothing."

Branch isn't a Super Bowl MVP for nothing, either.

"That whole situation with Randy Moss there kind ofsurprised me," said Jets cornerback Darrelle Revis. "I would never think they would trade the type of caliberplayer Randy is, and what he brings to their offense. But they broughtDeion Branch in, and I think they did that because hes familiar with Tom Brady andtheir offense. I mean, the guy was a Super Bowl MVP, so hes comfortable in thesystem he knows.

"Their receiving corps is still good," added Revis. "They still got WesWelker. They got Deion to come in and fit right in. And they got Brandon Tate, aswell. And they got two good tight ends that can catch the ball and rungood routes."

Branch and Holmes will play Monday night at Gillette Stadium. Neither were available in Week 2. Their impact on the divisional race will be on display, in a similar fashion.

Danny Picard is on Twitter at http:twitter.comdannypicard

NFLPA tells rookies to be like Rob Gronkowski

NFLPA tells rookies to be like Rob Gronkowski

Rob Gronkowski is a model citizen in the NFL. In fact, the NFL Players Association is advising rookies to be more like Gronk, according to The Boston Globe

The New England Patriots tight end has developed a name for himself on and off the football field. With that attention comes branding. And at the NFLPA Rookie Premiere from May 18 to 20, the NFLPA encouraged rookies to develop their own brand -- much like Gronkowski.

“Some people think he’s just this extension of a frat boy, and that it’s sort of accidental,” Ahmad Nassar said, via The Globe. Nassar is the president of NFL Players Inc., the for-profit subsidiary of the NFLPA. “And that’s wrong. It’s not accidental, it’s very purposeful. So the message there is, really good branding is where you don’t even feel it. You think, ‘Oh, that’s just Gronk being Gronk.’ Actually, that’s his brand, but it’s so good and so ingrained and so authentic, you don’t even know it’s a brand or think it.”

Gronkowski's "Summer of Gronk" has indirectly become one of his streams of income. The tight end makes appearances for magazines and sponsors. Because of his earnings from branding and endorsements, he didn't touch his NFL salary during the early years of his career.

Gronk was one of three players who were the topics of discussion during the symposium. Dak Prescott and Odell Beckham were also used as examples of players who have been able to generate additional income from endorsements. Beckham, in particular, has been in the spotlight off the football field. He's appeared on the cover of Madden, and just signed a deal with NIke which is reportedly worth $25 million over five years with upwards of $48 million over eight years. His deal, which is a record for an NFL player, will pay him more than his contract with the Giants.

“A lot of people talk to the players about, ‘You should be careful with your money and you should treat your family this way and you should treat your girlfriend or your wife.’ Which is fine. I think that’s valuable,” Nassar said, via The Globe. “But we don’t often give them a chance to answer the question: How do you see yourself as a brand? Because Gronk, Odell, none of those guys accidentally ended up where they are from a branding and marketing standpoint.”

Tom Brady delivers video message at funeral of Navy SEAL

Tom Brady delivers video message at funeral of Navy SEAL


Tom Brady delivered a video message last week at the funeral of Navy SEAL Kyle Milliken, a Maine native and former UConn track athlete killed in Somalia on May 5.

Bill Speros of The Boston Herald, in a column this Memorial Day weekend, wrote about Milliken and Brady's message.   

Milliken ran track at Cheverus High School in Falmouth, Maine, and at UConn, where he graduated in 2001. Milliken lived in Virginia Beach, Va., with his wife, Erin, and two children.  He other Navy SEALs participated in a training exercise at Gillette Stadium in 2011 where he met and posed for pictures with Brady.

Speros wrote that at Milliken’s funeral in Virginia Beach, Va., Brady's video offered condolences and thanked Milliken’s family for its sacrifice and spoke of how Milliken was considered a “glue guy” by UConn track coach Greg Roy.

Milliken had served in Iraq and Afghanistan, earning four Bronze Star Medals and was based in Virginia since 2004.  He was killed in a nighttime firefight with Al-Shabaab militants near Barij, about 40 miles from the Somali capital of Mogadishu. He was 38.

The Pentagon said Milliken was the first American serviceman killed in combat in Somalia since the "Black Hawk Down" battle that killed 18 Americans in 1993. 

In a statement to the Herald, Patriots owner Robert Kraft said: “It was an honor to host Kyle and his team for an exercise at Gillette Stadium in 2011. It gave new meaning to the stadium being known as home of the Patriots. We were deeply saddened to hear of Kyle’s death earlier this month.

“As Memorial Day weekend approaches, we are reminded of the sacrifices made by patriots like Kyle and so many others who have made the ultimate sacrifice to defend and protect our rights as Americans. Our thoughts, prayers and heartfelt appreciation are extended to the Milliken family and the many families who will be remembering lives lost this Memorial Day weekend.”