Bill Belichick is the purveyor of all three-word slogans associated with his team.
Two years ago, he made "Do your job" his own, and the team eventually trademarked the phrase. This year, Belichick unveiled a new one at the rally following the Patriots parade through Boston: "No days off."
Holding one of the team's five Lombardi Trophies -- all won under Belichick -- the head coach addressed the fans who endured an afternoon of nasty weather to congratulate their team.
"These players they worked harder than any team I've ever coached,"
Belichick said. "They came to work every day, and there were no days off! No! Days! Off! No! Days! Off!"
During a press conference on Monday, Belichick pointed out that his team was actually five weeks behind in its draft preparation compared to most of the rest of the league. Judging by the message he conveyed on Tuesday from City Hall, he'll be trying to make up ground in short order.
DJ Bean was on the scene with the Patriots during the championship parade. Some of the sights . . .
I will not have fingers after this but it's worth it pic.twitter.com/48sKeYHB9j— DJ Bean (@DJ_Bean) February 7, 2017