A new angle for Super Bowl advertisers

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A new angle for Super Bowl advertisers

From Comcast SportsNet
NEW YORK (AP) -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have. Chevrolet rolled out the first Super Bowl smartphone app that allows Big Game watchers to enter a contest to win everything from pizza to a new Camaro. Kia is the first company to show its Super Bowl ad ahead of the game in movie theaters. And Coca Cola set up a Facebook page and website so viewers can see its animated polar bears -- one cheering for the New England Patriots and the other for the New York Giants -- reacting to the game in real time. "The world is changing," says Pio Schunker, Coca Cola's vice president for creative excellence. "We needed to come to the party with something new and different." Advertisers have big incentives to stand out. With more than 111 million viewers expected to tune into the game, the Super Bowl is by far the biggest stage for marketers. It's also not cheap -- NBC is charging an average of 3.5 million for a 30-second spot. And the competition is fierce: there will be more than 70 TV ads during the Super Bowl battling for attention. To create buzz, it's no longer enough for marketers to simply get people talking at the water cooler the morning after the game. They also want to engage the people who like reacting to big events like the Super Bowl by posting on Twitter or Facebook or texting their friends, says David Berkowitz, vice president at digital marketing agency 360i. "People are glued to their digital devices, sometimes sharing far more that way than they are with others in the same room," says Berkowitz, whose firm created Coke's online Super Bowl campaign. "Being social means something very different now." About a dozen companies have put up their Super Bowl spots on video-sharing website YouTube this year, up from a handful last year. The amount companies have spent on sponsoring Youtube's Ad Blitz, a site for Super Bowl ads, has doubled compared with last year although it declined to say by how much. And in another sign that marketers are trying to engage viewers over social media web sites: USA Today's Ad Meter, which ranks the popularity of ads, is for the first time allowing viewers to vote for their favorite spot on Facebook. "This year, we're seeing a whole new level of social media activity for Super Bowl advertisers," said Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern University. This is the first year that advertisers have tapped into the growing number of users of iPhones and other smartphones during the Super Bowl. In its ads, domain-name hosting site Godaddy.com will feature a QR code, a black and white two-dimensional code that people can scan by putting their smartphones up to the TV so they can go to the company's website. This is a first for a Super Bowl ad. Chevy's free smartphone app for the Super Bowl, called Chevy Game Time, allows people to enter a contest to win prizes from Chevy and other Super Bowl advertisers, including Bridgestone and Motorola. Users also will get a code. If the code matches the license plates in Chevy ads during the game, they win one of 20 cars being given away, including the Camaro, Silverado and Sonic. App users can also answer trivia questions or polls to win prizes. Other advertisers are going after the laptop and tablet crowd. As part of Toyota's Super Bowl campaign to showcase its "reinvented" Camry, the company is asking Twitter users to use the hashtag, or search term, "(hash)Reinvented," to post or "Tweet" about what other kinds of products should be reinvented. Some will get a response back with an illustration of the "reinvented" product. Volkswagen released a teaser of its 60-second Super Bowl ad on YouTube.com. The ad, which shows dogs in "Star Wars" costumes barking the "Imperial March" song, was released on the site on Jan. 18 and has 10 million views. Volkswagen also created a dedicated Super Bowl on its Facebook page. For all their attempts to reach people on their "second screens," Calkins, the marketing professor, says advertisers won't know what works until Game Day. "The question is which of the advertisers will really manage to connect on the day of the Super Bowl," Calkins said. "It's never entirely clear which ones are going to stand out."

Isaiah Thomas recruits Blake Griffin on Instagram

Isaiah Thomas recruits Blake Griffin on Instagram

No eye emojis needed. Isaiah Thomas just went for it. 

Following news that Chris Paul will leave the Clippers for the Rockets, SLAM Magazine posted a picture of the seemingly disbanding Clippers. Thomas commented on the photo with, "Helluva run. Now Blake come on over to Boston lol." 

The Celtics are believed to be a contender to sign Griffin in free agency, though it was reported Tuesday that the team's priority this offseason is to sign Utah's Gordon Hayward and then trade for Indiana's Paul George. Adrian Wojnarowski reported that if the Celtics do not land Hayward, they would set their sights on Griffin. 

A five-time All-Star, the 28-year-old Griffin opted out of his contract last week. 

Knicks fire Phil Jackson after three ugly seasons

Knicks fire Phil Jackson after three ugly seasons

NEW YORK - Phil Jackson wanted to trade Carmelo Anthony and wouldn't rule out dealing Kristaps Porzingis.

Turns out, Jackson is the one leaving.

Jackson is out as New York Knicks president after he oversaw one of the worst eras in team history, with the team saying in a statement Wednesday that they had "mutually agreed to part company."

Days after Jackson reiterated his desire to move Anthony and said he would listen to deals for Porzingis, Madison Square Garden chairman James Dolan reversed course and cut ties with Jackson with two years remaining on his contract.

"After careful thought and consideration, we mutually agreed that the Knicks will be going in a different direction," Dolan said. "Phil Jackson is one of the most celebrated and successful individuals in the history of the NBA. His legacy in the game of basketball is unmatched."

But his work as a first-time executive was awful. The winner of an NBA-record 11 championships as coach, Jackson couldn't engineer one playoff berth while running the Knicks. The team was 80-166 in his three full seasons, including a franchise-worst 17-65 in 2014-15.

His departure was quickly welcomed by Knicks fans such as film director Spike Lee, who posted a picture of himself on Instagram in a celebratory pose after it was first reported by The Vertical.

The move comes less than a week after Jackson led the Knicks through the NBA draft and on the eve of free agency that opens Saturday. Dolan said he would not be involved in the operation of the team, adding that general manager Steve Mills would run the day-to-day business in the short term and that former Toronto executive Tim Leiweke would advise him and help develop a plan going forward.
Jackson was a Hall of Fame coach with the Chicago Bulls and Los Angeles Lakers, delivering titles with some of the game's biggest stars like Michael Jordan, Shaquille O'Neal and Kobe Bryant. He also played for the Knicks when they won NBA titles in 1970 and 1973.

He was welcomed back to the organization with a $60 million contract to huge fanfare in March 2014, but it soon became clear the transition would be a poor one. His first coaching hire, Derek Fisher, lasted just one-plus seasons, and Jackson's trades and free agency moves also failed to improve the team.

"I had hoped, of course, to bring another NBA championship to the Garden. As someone who treasures winning, I am deeply disappointed that we weren't able to do that," Jackson said. "New York fans deserve nothing less. I wish them and the Knicks organization all the best - today and always."

The turbulence he created off the court may have led to his departure more than the Knicks' record on it.

Jackson publicly talked about moving without Anthony - angering the National Basketball Players Association - though the All-Star forward has two years left on the five-year, $124 million deal that Jackson gave him shortly after taking the job. Anthony has a no-trade clause and has said he wants to stay in New York, and the stalemate that hung over the team for much of last season threatened to linger throughout the summer.

Then Jackson said before the draft that he was listening to offers for Porzingis, the 21-year-old forward from Latvia whom he drafted with the No. 4 pick in 2015 in one of his few successful moves.

Jackson believed the Knicks would compete for a playoff berth last season after he traded for Derrick Rose, signed Joakim Noah and Courtney Lee and hired Jeff Hornacek to coach. But after a solid start, they quickly spiraled toward their familiar position at the bottom of the Eastern Conference and finished 31-51.

Despite all that, Dolan said during an ESPN Radio interview in February that he would allow Jackson to finish his contract, and the sides picked up the mutual two-year option on Jackson's contract.

But the instability involving Anthony and Porzingis threatened to damage the team's ability to lure free agents and may have spurred Dolan's decision. Though he had been intent on keeping Jackson, the dysfunction within the franchise showed no sign of ending even as Jackson, 71, largely stayed out of sight.

He never spoke to the media last season after vowing openness upon taking the job and refused to provide Anthony with the communication he sought.

"It's like a total train wreck," tennis great and Knicks fan John McEnroe told The Associated Press last week.

"I mean, he's known as the Zen Master, like a master talker, and then he's not talking to anybody," McEnroe said of Jackson. "So this whole thing seems to have gone completely off the rails."

There was also incessant debate about Jackson's insistence that the team employ the triangle offense, which potential incoming players were schooled on during the run-up to last week's draft. The Knicks wound up taking 18-year-old French point guard Frank Ntilikina, who spoke highly of the triangle and Jackson's belief in the scheme.

"I think I can definitely fit with this system," Ntilikina said on draft night.

Not even a week later, the triangle is probably gone, and the Knicks will start anew.

Rose, the 2011 NBA MVP, will be a free agent. Noah - whom Jackson gave a puzzling four-year, $72 million contract last summer - will start the season by finishing out a 20-game suspension for violating the league's anti-drug policy. He averaged 5.0 points and 8.8 rebounds in his first season in New York, shooting just 44 percent from the foul line.
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AP Basketball Writer Tim Reynolds contributed to this report.

© 2017 by The Associated Press