From Comcast SportsNetThe NHL appears headed toward a 48-game season for the second time in two decades."I think 48 is most likely at this point, unless the players can expedite their ratification process," NHL deputy commissioner Bill Daly wrote in an email Monday to The Associated Press.The NHL shortened its 82-game slate to 48 games for the 1994-95 season after a 103-day lockout. A 301-day lockout in 2004-05 made the NHL the first major North American professional sports league to lose an entire season.When the framework of a new collective bargaining agreement was agreed to Sunday morning -- after 16 hours of negotiations -- there was some talk of having a 50-game season start later this month.The NHL and the players' association are working on a memorandum of understanding, which could be completed soon, then voted on by owners and players. The league has circulated a memo to teams telling them to be ready to play by Jan. 19, the date the shortened season is expected to start."As we prepare for the season opener, I want to apologize to all Blues fans, especially our season ticket holders, suite holders, and sponsors," St. Louis Blues owner Tom Stillman said in a statement released by the team. "We share in your disappointment and frustration about the lockout."Los Angeles Kings forward Kevin Westgarth, who was part of the union negotiating team for much of the long work stoppage, expects the NHLPA to conduct a conference call to explain and answer questions about the new CBA before players vote on it online."Of course the league will say if the players hurry up, we can play more games, but there's a reality to consider as well," Westgarth said in a telephone interview Monday from Raleigh, N.C., where he skated informally with some Carolina Hurricanes. "But the first step is for the people who are good with words to get on paper what both sides agreed to."Then, we have to get guys -- who are scattered all over the world -- to understand the agreement before we can start voting."Some NHL players -- including Washington Capitals star Alex Ovechkin -- went overseas during the lockout. Ovechkin, who played for his hometown Dynamo Moscow in the Kontinental Hockey League, was welcomed back to Washington by the Capitals, who posted a picture of him on their Twitter account arriving at a local airport.Players -- teammates and opponents -- who stayed in North America have been getting together for months to skate, conduct on-ice drills and work out on their own to stay in relatively good shape.Penguins star Sidney Crosby and nearly a dozen teammates worked out at a suburban Pittsburgh ice rink Monday.For a change, Crosby and the rest of the NHL players knew games will be played after negotiators for both sides -- and an outside mediator -- found a way to revive a sport desperate to regain momentum and boost its prominence.The league and the union agreed to the framework of a 10-year labor contract, ending a bitter dispute that wiped out a large part of the hockey season for the third time in less than two decades. On the 113th day of the lockout and five days before the league's deadline for a deal, the bleary-eyed sides held a 6 a.m. Sunday news conference to announce there would be a season after all.The lockout could wipe out perhaps 1 billion in revenue this season because about 40 percent of the regular-season schedule won't be played.The NHL's revenue of 3.3 billion last season lagged well behind the NFL (9 billion), Major League Baseball (7.5 billion) and the NBA (5 billion). The new deal will lower the players' percentage from 57 to 50 after owners originally had proposed the players get 46 percent.This was the third lockout among the major U.S. sports in a period of just over a year. A four-month NFL lockout ended in July 2011 with the loss of only one exhibition game, and an NBA lockout caused each team's schedule to be cut from 82 games to 66 last season.
Rob Gronkowski is a model citizen in the NFL. In fact, the NFL Players Association is advising rookies to be more like Gronk, according to The Boston Globe.
The New England Patriots tight end has developed a name for himself on and off the football field. With that attention comes branding. And at the NFLPA Rookie Premiere from May 18 to 20, the NFLPA encouraged rookies to develop their own brand -- much like Gronkowski.
“Some people think he’s just this extension of a frat boy, and that it’s sort of accidental,” Ahmad Nassar said, via The Globe. Nassar is the president of NFL Players Inc., the for-profit subsidiary of the NFLPA. “And that’s wrong. It’s not accidental, it’s very purposeful. So the message there is, really good branding is where you don’t even feel it. You think, ‘Oh, that’s just Gronk being Gronk.’ Actually, that’s his brand, but it’s so good and so ingrained and so authentic, you don’t even know it’s a brand or think it.”
Gronkowski's "Summer of Gronk" has indirectly become one of his streams of income. The tight end makes appearances for magazines and sponsors. Because of his earnings from branding and endorsements, he didn't touch his NFL salary during the early years of his career.
Gronk was one of three players who were the topics of discussion during the symposium. Dak Prescott and Odell Beckham were also used as examples of players who have been able to generate additional income from endorsements. Beckham, in particular, has been in the spotlight off the football field. He's appeared on the cover of Madden, and just signed a deal with NIke which is reportedly worth $25 million over five years with upwards of $48 million over eight years. His deal, which is a record for an NFL player, will pay him more than his contract with the Giants.
“A lot of people talk to the players about, ‘You should be careful with your money and you should treat your family this way and you should treat your girlfriend or your wife.’ Which is fine. I think that’s valuable,” Nassar said, via The Globe. “But we don’t often give them a chance to answer the question: How do you see yourself as a brand? Because Gronk, Odell, none of those guys accidentally ended up where they are from a branding and marketing standpoint.”
Here are all the links from around the hockey world, and what I’m reading while wishing everybody a safe and relaxing Memorial Day weekend.
*Apparently Nashville Predators head coach Peter Laviolette has yet to try Nashville’s hot chicken despite his time behind the Preds bench. It’s okay, I have yet to try it either in my handful of visits to Music City.
*Good stuff from PHT writer and FOH (Friend of Haggs) Jason Brough. Apparently it wasn’t so easy to make Wayne Gretzky’s head bleed when it came time for director Doug Liman to cut Swingers together.
*Sidney Crosby cares about the history and the issues of the game, and has been a good ambassador as the face of his NHL generation despite the hate that always comes with such responsibility.
*Puck Daddy examines Crosby’s performance in the playoffs, and the odds of him winning another Conn Smythe Trophy.
*The Penguins have made it to the Stanley Cup Final without Kris Letang for their playoff run, and that’s an amazing accomplishment.
*Erik Karlsson said that he will be tending to his injured foot next week, and expects a full recovery for next season after a brilliant run with his Ottawa Senators.
*Larry Brooks again rails against the Stanley Cup playoff structure and it’s relation to an “absurd regular season.” Say what you will, but the fact the Penguins are there for a second straight season shoots down some of the absurdity stuff in my mind. The best team from the East is where they should be and they did it without Kris Letang to boot.
*Chicago Blackhawks prospect Alex Debrincat is confident his abilities will translate to the NHL despite his size after taking home honors as the best player in junior hockey this season.
*For something completely different: Apparently there’s a hard core comic book geek gripe that “The Flash” is burning through bad guys too quickly. This would make sense if they couldn’t revisit these bad guys at any point, but they absolutely can go back to a big bad like Grodd anytime they want.