College hockey: The Mass Attack continues

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College hockey: The Mass Attack continues

By Mary Paoletti
CSNNE.com

On Wednesday night, UMass lost to Bentley, 4-1, in the UConn Toyota Classic. Give credit to the Minutemen that this game is considered an upset.

After being annually eclipsed by the big dogs in Hockey East -- BU, BC, UNH, Vermont, Maine -- UMass is stepping up as a force to be reckoned with. But the Minutement aren't content to compete only within the conference. On the national scene, just No. 5 Boston College and No. 12 UMass Lowell outrank the currently 15th-rated Minutemen among Hockey East teams.

This isn't UMass' first taste of hockey success. Massachusetts reached the Hockey East semifinals in 2003, the finals in 2004, and won a game in the NCAA tournament in 2007. But what this year's 11-6-0 record represents is the continued progress of an oft-overshadowed Hockey East program.

Doubters, and there are many, wait for the bottom to drop out. The Minutemen have come out of the gate quickly before, but usually suffer a post-holiday fadeout. When they went on a three game skid between Nov. 28 and Dec. 5, detractors assumed it was simply the same old story. So a Dec. 12 match up against Merrimack consequently became a must-win situation.

And win they did. Maybe proving the pessimists wrong helped to keep that fire roaring. Whatever the motivation, senior Will Ortiz embodied the chip on their collective shoulders, playing with purpose and scoring two goals. Sophomores Casey Wellman and T.J. Snyer were similarly inspired as both fought to find the back of the net. That game was meant to make a statement: Don't count out the Minutemen just yet.

They scored with the man advantage and they scored shorthanded. They were determined not to hit the winter break under the expectations of inevitable failure.

Such dogged resolution is what sets this UMass squad apart from those that have come before it.

We have good guys here, and good senior leaders who understand the game, fourth-year defenseman Martin Nolet said. Were pretty much all set that way."

This maturity and vision can be seen in an improved offense. After finishing 26th in the country last season with 2.87 goals per game, scoring has risen to a fifth-best 3.53. Junior forward James Marcou has a Division I-best tie 30 points on 5 goals and an astounding 25 assists.

Receiving plenty of Marcou's passes is Wellman, the nation's number two goal-scorer. He was the one who ignited The Mass Attack when facing a 3-1 deficit against No. 18 Union in the first round of the UConn Classic on Dec. 23.

"We weren't too happy with the first two periods. They out-battled us, and they outshot us," Wellman said. "The second intermission we came back and discussed what we had to do, and we executed it.

Wellmans first goal set that tempo. His second, at 15:21, sparked the comeback

So what about wednesday nights loss to Bentley? The final score doesnt tell the story. The teams entered the third period tied 1-1, and to say the Minutement outplayed the Falcons would be an understatement; they had a 43-16 edge in shots on goal.

But even a good team can outperform an opponent and lose. The important point to keep in mind is that UMass is indeed a good team.

The national ranking will likely suffer because of the loss, and the schedule doesn't get any easier: A matchup with defending national champion (though currently struggling) Boston University on Saturday, followed by a visit to Hockey East leader UNH next week.

Just dont wait for that fadeout. Whether people believe in The Mass Attack or not, its coming. And every season its a little more dangerous.

NFLPA tells rookies to be like Rob Gronkowski

NFLPA tells rookies to be like Rob Gronkowski

Rob Gronkowski is a model citizen in the NFL. In fact, the NFL Players Association is advising rookies to be more like Gronk, according to The Boston Globe

The New England Patriots tight end has developed a name for himself on and off the football field. With that attention comes branding. And at the NFLPA Rookie Premiere from May 18 to 20, the NFLPA encouraged rookies to develop their own brand -- much like Gronkowski.

“Some people think he’s just this extension of a frat boy, and that it’s sort of accidental,” Ahmad Nassar said, via The Globe. Nassar is the president of NFL Players Inc., the for-profit subsidiary of the NFLPA. “And that’s wrong. It’s not accidental, it’s very purposeful. So the message there is, really good branding is where you don’t even feel it. You think, ‘Oh, that’s just Gronk being Gronk.’ Actually, that’s his brand, but it’s so good and so ingrained and so authentic, you don’t even know it’s a brand or think it.”

Gronkowski's "Summer of Gronk" has indirectly become one of his streams of income. The tight end makes appearances for magazines and sponsors. Because of his earnings from branding and endorsements, he didn't touch his NFL salary during the early years of his career.

Gronk was one of three players who were the topics of discussion during the symposium. Dak Prescott and Odell Beckham were also used as examples of players who have been able to generate additional income from endorsements. Beckham, in particular, has been in the spotlight off the football field. He's appeared on the cover of Madden, and just signed a deal with NIke which is reportedly worth $25 million over five years with upwards of $48 million over eight years. His deal, which is a record for an NFL player, will pay him more than his contract with the Giants.

“A lot of people talk to the players about, ‘You should be careful with your money and you should treat your family this way and you should treat your girlfriend or your wife.’ Which is fine. I think that’s valuable,” Nassar said, via The Globe. “But we don’t often give them a chance to answer the question: How do you see yourself as a brand? Because Gronk, Odell, none of those guys accidentally ended up where they are from a branding and marketing standpoint.”

Morning Skate: Sidney Crosby has been a good ambassador as the face of his NHL generation

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Morning Skate: Sidney Crosby has been a good ambassador as the face of his NHL generation

Here are all the links from around the hockey world, and what I’m reading while wishing everybody a safe and relaxing Memorial Day weekend. 

*Apparently Nashville Predators head coach Peter Laviolette has yet to try Nashville’s hot chicken despite his time behind the Preds bench. It’s okay, I have yet to try it either in my handful of visits to Music City. 

*Good stuff from PHT writer and FOH (Friend of Haggs) Jason Brough. Apparently it wasn’t so easy to make Wayne Gretzky’s head bleed when it came time for director Doug Liman to cut Swingers together

*Sidney Crosby cares about the history and the issues of the game, and has been a good ambassador as the face of his NHL generation despite the hate that always comes with such responsibility. 

*Puck Daddy examines Crosby’s performance in the playoffs, and the odds of him winning another Conn Smythe Trophy. 

*The Penguins have made it to the Stanley Cup Final without Kris Letang for their playoff run, and that’s an amazing accomplishment. 

*Erik Karlsson said that he will be tending to his injured foot next week, and expects a full recovery for next season after a brilliant run with his Ottawa Senators

*Larry Brooks again rails against the Stanley Cup playoff structure and it’s relation to an “absurd regular season.” Say what you will, but the fact the Penguins are there for a second straight season shoots down some of the absurdity stuff in my mind. The best team from the East is where they should be and they did it without Kris Letang to boot. 

*Chicago Blackhawks prospect Alex Debrincat is confident his abilities will translate to the NHL despite his size after taking home honors as the best player in junior hockey this season. 

*For something completely different: Apparently there’s a hard core comic book geek gripe that “The Flash” is burning through bad guys too quickly. This would make sense if they couldn’t revisit these bad guys at any point, but they absolutely can go back to a big bad like Grodd anytime they want.