SRO: Shaq not really a great guy

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SRO: Shaq not really a great guy

Shaquille O'Neal's book will be released on November 15, but excerpts are already rolling in. And it's no surprise that the Big Achilles was more than willing to throw anyone and everyone under the bus on his path to literary riches.

From what we know so far, Shaq takes shots at Kobe, LeBron, Mike Brown, Rajon Rondo, Glen Davis, Nate Robinson and, to a certain extent, Danny Ainge. And Im sure it doesnt stop there. Just call him the Big Bridge Burner.

The lesson? As always, Shaq's a jerk (the power's that be prohibit me from using the word I want).

A lovable guy? On the surface, sure. Entertaining as hell? Yup. One of the most dominant players in NBA history? Absolutely. A great rapper and an even better actor? DEFINITELY. But at the heart of it, he's just not that great of a guy.

Nowadays, you don't have to look far for reasons to question Shaq's character, but I became convinced back in 2005, when the Big Tattle Tale failed the "Punk'd Test"

You remember the show. You put famous people in real situations where their celebrity doesn't mean jack. Then you push their buttons and see who they really are.

Seriously, I'd learn more about a person in those 10-minute clips than in 200 canned interviews. It was fascinating.

Anyway, check out Shaq's Punk'd episode: Where someone tries to steals his parking spot. He's awful. He reminds me of every meat head bully I hated in college. He doesn't show one ounce decency. He has less than zero respect for anyone.

And for that, I've always thought that the man behind the Shaq brand was, in reality, an ass.

And this book's already well on its way to hammering that perception home.

Rich can be reached at rlevine@comcastsportsnet.com. Follow Rich on Twitter at http:twitter.comrich_levine

WATCH: Celtics vs. Raptors

WATCH: Celtics vs. Raptors

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Celtics-Raptors preview: DeRozan, Lowry a challenge for Bradley, C's

Celtics-Raptors preview: DeRozan, Lowry a challenge for Bradley, C's

BOSTON – Avery Bradley doesn’t mind being a standout, but this is probably not what he had in mind. 

Injuries have ravaged the Boston Celtics’ starting five to the point where only one player, Bradley, has been with the first unit in all 22 games this season. 

Just like Bradley was looked upon to step his game up in the absence of Isaiah Thomas (right groin) at Orlando on Wednesday, he will once again be challenged to lead Boston (13-9) to victory tonight when the Thomas-less Celtics face the Toronto Raptors. 

Bradley’s emergence as a two-way talent this season has overshadowed at times what has been another season of elite play defensively. 

And he’ll need to be on top of his defensive game tonight against a Raptors All-Star backcourt of Kyle Lowry and DeMar DeRozan. 

Both Lowry and DeRozan present a different kind of challenge for Bradley who will spend time defending each of them at various points during the game. 

Lowry has good size, strength and deceptive quickness in addition to an under-rated perimeter game that will keep Bradley on his toes for sure. 

This season he's averaging 20.8 points, 4.9 rebounds and a career-high 7.6 assists while shooting 42.9 percent on 3's which is also a career mark. 

And DeRozan is having the kind of season that might get him a few league MVP votes. 

His 28.0 points per game ranks fifth in the NBA, but making his numbers even more impressive is that unlike most guards DeRozan doesn’t generate much offense from three-pointers.

DeRozan averages 1.8 three-point attempts per game which is the fewest attempts among any player ranked among the league’s top-25 scorers.

The 6-foot-7 All-Star is the master of the mid-range game which accounts for 31.5 percent of the points he scores. And when he’s not shooting the mid-range, he’s working a defender in one-on-one iso-situations. 

That helps explain why 76.4 percent of his two-point made field goals are unassisted. 

But here’s the thing about Bradley. 

As much as we give him props for what he does defensively, it’s his offense that has put him on the map as a potential All-Star this season. 

Bradley is averaging a career-high 17.9 points while shooting 47.2 percent from the field. He’s also averaging a career-high 7.8 rebounds per game in addition to shooting a career-high 40.7 percent on 3's.

But for Bradley, individual accolades are only going to come his way by the Celtics winning games; preferably against above-average teams like the Toronto Raptors.

And that would make both Bradley and the Celtics stand out this season.