OFFSEASON

Blakely: NBA labor battle alienating fans

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Blakely: NBA labor battle alienating fans

By A. Sherrod Blakely
CSNNE.com Celtics Insider
Follow @sherrodbcsn
When the Miami Heat fell short of winning an NBA title last spring, they became the butt of many jokes as folks remembered the bold proclamations about multiple titles coming to South Beach, 'The Decision' television special (already spoofed too many times to remember), and of course, the pyrotechnic show they put on before they laced up for their first practice.

Say what you want, but all that adulation and attention did something we had not seen before and may not ever see again.

The NBA free agency period for the first time since, well, ever, had the kind of cross-the-market appeal and relevancy that generated a tremendous amount of interest for the Heat and the league as a whole.

We call that Good For Business, folks.

Comcast SportsNet, the flagship station of the Boston Celtics, set a number of ratings records this past season.

In fact, eight of the Network's top 10-rated Celtics games all-time, are from this past season.

That strong current of interest in the C's as well as the rest of the league, seemed to flow into the playoffs, with the NBA bandwagon busting at the seams following the Dallas Mavericks' first NBA title.

But with the labor stalemate between the players' union and the owners showing no signs of ending anytime soon, building off that end-of-last-season momentum is about as likely as 5-foot-5 Earl Boykins becoming the league's next rebounding champion.

Both sides are expected to gather this week, which will be only the second official pow-wow between them since the July 1 lockout kicked in.

The issues that these two sides have to iron out are long, lengthy and painful to endure for all involved.

And while there may not be a pecking order in terms of what has to be agreed upon first, addressing free agency might be the best tourniquet for the hemorrhaging that the NBA is sure to experience if games are lost.

"We created a lot of interest last year in the season that we had," Mo Evans, Vice President of the NBA Players' Association, told NBA.com recently. "One of the reasons we were able to do that was because of the free agency frenzy that went into the summer. So we need to ease restricted free agency and allow players to have more mobility and have each market to have the opportunity to gather and sign multiple free agents and compete."

It sounds good in theory.

I mean, other than those in Mickey Mouse-ville, who wouldn't mind seeing Orlando's Dwight Howard donning a different colored jersey next year?

But there's a Shaquille O'Neal-sized red flag to this idea, one that will make owners hesitant to open up the free agency floodgates any more than they were last season.

One of the issues that a number of NBA teams had with the way the Heat was assembled, was how the power to negotiate player movement was slipping through the fingers of ownership and GMs, and into the firm grip of players and their respective agents.

Any move that would allow free agency to become even more widely available, would give the players and their reps even more power than they currently have.

And when you look at the issues that the owners are -- so far at least -- not budging on, it'll be difficult for the players union to convince them that allowing more free agency movement is a good idea.

Remember, folks: You're going to hear a lot of talk about the need to restructure contracts, tweak the business model to guarantee owners will profit, as well as reduce the salary cap.

And it all boils down one thing . . . power.

Owners feel the players have too much. The players, obviously, feel differently.

The owners point to 22 teams losing money. The player's union see that as Creative Bookkeeping 101.

At this point, nobody knows -- not the players or owners, and certainly not the fans -- what it's going to take to get a deal done.

But figuring out a way to quickly get back their lost fans needs to be a priority.

We live in a sports world where more and more fans pledge their allegiance to players, not the teams they play for.

That's why you're just as likely to find a Dwyane Wade or Kevin Garnett or Kobe Bryant jersey in the crowds when they're at home, as you would on the road.

When you have that kind of interest, that kind of momentum, the idea of not playing games seems just stupid.

Let's hope that the owners and players remember this next time they sit down to negotiate. Because for all their talk about what they don't want to give up in a new deal, the most precious commodity in all this -- fans -- appears to be an afterthought.

A. Sherrod Blakely can be reached at sblakely@comcastsportsnet.com. Follow Sherrod on Twitter at http:twitter.comsherrodbcsn

OFFSEASON

After flurry of moves, Celtics still aren't done

After flurry of moves, Celtics still aren't done

You’re probably thinking the summer fireworks are finished after the Celtics brought back Tyler Zeller, added ex-Celtic Gerald Green, and signed rookies Demetrius Jackson and Ben Bentil. It’s true, these moves do lower the likelihood of a multifaceted trade, but it doesn’t totally extinguish the odds of something seismic happening.

The Celtics still retain their flexibility, since none of these deals have actually been finalized. Even after they are, they’d still have the pieces required to make a deal work for a superstar like Blake Griffin. It’s not hard to make a valid trade for one player, but it is difficult if it’s a multi-step process like a Russell Westbrook renegotiate-and-extend trade.

“This is not necessarily what the team will be,” a source told the Boston Globe’s Adam Himmelsbach. “There’s probably changes coming.”

Well, yeah. Changes have to come. The Celtics don’t really have a choice here.

Assuming Jaylen Brown is signed, they’ll have 18 players with at least partially guaranteed contracts. So at least three players will have to be exported before the season, since the NBA requires a maximum of 15 players on a roster.

Here’s a look at the Celtics’ current projected depth chart:

  STARTERS BENCH RESERVES ON THE BUBBLE
FRONT COURT Amir Johnson Kelly Olynyk Tyler Zeller  
Al Horford Jonas Jerebko Jordan Mickey Ben Bentil*
Jae Crowder Jaylen Brown* Gerald Green James Young
BACK COURT Avery Bradley Marcus Smart RJ Hunter John Holland*
Isaiah Thomas Terry Rozier Demetrius Jackson  

So, something has to happen. It’s just a matter of what. You can choose to believe the Celtics aren’t actually trying to make a blockbuster move. Or you can choose to believe the signals that have been firing off this month from the Celtics themselves indicating they’re “not done.”

It wouldn’t be difficult for the Celtics to get closer to 15 players by completing a blockbuster trade for a player like Griffin.
 
Perhaps some combination of veterans (Amir Johnson, Avery Bradley, and Jonas Jerebko) with youth (Jaylen Brown, Terry Rozier, R.J. Hunter, and James Young) and draft picks (2018 Nets pick) could bring in Griffin and Paul Pierce.

Saturday’s moves make sense regardless of any transactions to follow.

Zeller is a bargain at just $8 million as a steadying presence on both ends of the floor. But, if Johnson were dealt, he’d be able to slide right up the depth chart as the team’s backup center.

Green shot 37.2 percent on spot up threes, per SportVU, over the past three years, so he provides spacing as a scorer who can catch fire. Considering Brad Stevens’ track record of sapping every ounce of talent out of each of his players -- hello, Jordan Crawford! -- it’s possible the Celtics will be getting the Green who scored an efficient 15.8 points per game just two years ago in Phoenix, and not the subpar Green who struggled to stay on the court last year in Miami.

If one or two of Boston’s young wings were dealt, Green, on a mere veteran minimum contract, would have an even easier path to playing time as a spark off the bench.

It’s difficult to read into the signings of second-round picks Jackson and Bentil, but either way the should both spend the season developing with the Celtics’ D-League affiliate, the Maine Red Claws.

The Celtics haven’t made a move yet, but they also haven’t done anything to suggest they’re entirely done. These moves could be precursors to something significant, or not. But at the least they provide depth to an already impressive roster.

OFFSEASON

Report: Celtics agree to deals with Zeller and picks Jackson, Bentil

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Report: Celtics agree to deals with Zeller and picks Jackson, Bentil

On a busy Saturday for the Celtics, they have brought back center Tyler Zeller and agreed to deals with draft picks Demetrius Jackson and Ben Bentil, Adam Himmelsbach of the Boston Globe reported.

Earlier Saturday, Sean Deveney of the Sporting News reported that the Celtics will sign guard Gerald Green. 

Himmelsbach reports that Zeller's is a $16 million, two-year deal with the second-year not guaranteed. Jackson, the point guard from Notre Dame who was the 45th overall selection in the draft, has a guaranteed deal and Bentil, the forward from Providence who was the 51st player drafted, has a partially guaranteed deal. 

Steve Bulpett of The Boston Herald reported that the second-year of Zeller's deal is a team option and that Green agreed to a one-year deal at the $1.4 million veteran mininum based on his nine years of NBA service.

The 7-foot Zeller averaged 6.1 points and 3.0 rebounds in 11.8 minutes a game last season. 

R.J. Hunter, James Young, Bentil and John Holland are in position to fight for the final roster spot, Himmelsbach reports, pending more deals, which the Celtics are reportedly working on. A source told Himmelsbach, that while there are probably changes coming, "There is no big deal right now." 

Bulpett reported that Celtics' talks with the Philadelphia 76ers involving a deal for Sixers' big man Jahlil Okafor have, according to sources, grown "stale" and that the moves Saturday put 2014 draft pick James Young's roster spot in jeopardy.

With Green, Zeller, and No. 3 overall pick Jaylen Brown, the Celtics have has 15 guaranteed contracts and three partial or non-guaranteed deals. 

 

OFFSEASON

Report: Celtics to bring back Gerald Green with one-year deal

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Report: Celtics to bring back Gerald Green with one-year deal

The Celtics will sign free agent Gerald Green, the guard they drafted with the 18th overall pick back in 2005, Sean Deveney of the Sporting News reported.

Green, 30, played for the Miami Heat last season and averaged 8.9 points a game. Deveney reports Green will sign a one-year guaranteed contract. 

Green has been well-traveled since being traded by the Celtics in the Kevin Garnett deal in 2007, the year he won the NBA All-Star Slam Dunk contest. He has played for seven other NBA teams and played two seasons in Russia. His best season was 2013-14 in Phoenix when he averaged 15.8 points a game for the Suns. 

Deveney also reports that sources around the league continue to indicate the Celtics are looking to make a trade for a "star-caliber type" player. Last week, he reported on their interest in the Clippers' Blake Griffin.