It's very, very, easy to hate the Celtics.
Not as a Celtics fan, of course, but as a fan or player of just about every other team in the NBA.
Don't believe it? Just ask two Celtics newcomers, Chris Wilcox and Keyon Dooling.
Both veterans have played against the Celtics many times in their careers, and at least over the last few years neither of them say anything nice about the team from an opponents perspective.
"Outside looking in you hate them, you know?" Wilcox said. "But when you're here, you love them. Because it's like a family. It's family-oriented. The guys in the locker room are great, the guys upstairs are great. So it's just like being home at the family reunion when you come here, because everybody is on the same page, everybody is about one thing and that's winning."
Wilcox is right on the money. Until you're accepted into the family, there's no way you'd understand what it's like. Kevin Garnett's scowl and bark, or Paul Pierce's and Rajon Rondo's on-court demeanor certainly won't earn them any friends on the opposing team, but that's fine with them.
Heck, guys they've won championships with who have now gone on to other teams probably hate them again.
Dooling certainly knows how easy it is for the Celtics to get under the skin of opponents. The C's and the Milwaukee Bucks, Dooling's former team, went at it on a few memorable occasions in recent seasons.
"As an opponent against them you really don' like playing against them" Dooling said. "They're very loud, they're very aggravating they're very, you know what I mean, they have that Celtic moxie so to speak.
"You didn't like that when you were playing against them. But now that I'm on this side I look forward to being the antagonist a little bit as well."