This one's going to hurt for a while.
The Boston Celtics did so many things well against Golden State, only to lose 99-97 on a late-game jumper by Warriors standout Stephen Curry.
Boston had a chance to tie the game or win it at the buzzer, but Gerald Wallace's off-balance 3-pointer was well off the mark.
Wallace taking the shot was not what the Celtics were looking for.
The only reason he had the ball was because Jeff Green lost control on the in-bounds pass, and the ball rolled towards Wallace.
With the loss, Boston (13-24) has now lost a season-high seven in a row and have extended their winless streak against Western Conference teams on the road, to 0-8.
But this one hurts a little more than some of the others, as it joins the growing stockpile of should-a, could-a wins for the Celtics.
And with that, here's the Good, the Bad and the Ugly from Boston's latest loss.
He had a team-high 24 points, 11 of which came in the first quarter. Forget about the points and the 11 rebounds for a minute. Most significant for the Celtics was the fact that Green played an aggressive brand of basketball at both ends of the floor, for the entire game. It was the kind of performance that reminds many of the immense potential that Green has. For others, it's a reminder of how maddening he can be for not delivering comparable aggressive play more consistently.
Coming off the bench for the second straight game, Sullinger provided a much-needed spark for the Celtics. He finished with 21 points and 11 rebounds for his eighth double-double this season.
It was only a couple years ago when Humphries averaged a double-double for the Brooklyn Nets. He's getting the minutes of late with the Celtics, and the results speak for themselves. Friday's loss was yet another strong night for the 6-foot-9 big man, tallying 16 points, 14 rebounds, three blocked shots and a pair of steals.
There was never a point in the game where he was in a rhythm offensively, evident by him missing 10 of his 13 shot attempts and finishing with just seven points. As long as Rajon Rondo remains out, Bradley has to continue being a reliable double-digit scorer.
Boston did all the things you're told to do in order to beat a team like Golden State. They won the battle of the boards, 49-46. They didn't let the Warriors go buck wild in transition. They limited the Splash Brothers (Stephen Curry and Klay Thompson) to nothing more than a trickle most of the night.
And yet in the end, it was Curry who delivered the game-winning dagger to extend the Celtics' losing streak which now stands at seven in a row.
Aside from the outcome, there was a lot for Boston to feel good about in this one.