WILMINGTON, Mass. It seems like only yesterday the Bruins were gearing up in special Winter Classic Bs sweaters and skating on a temporary NHL rink inside Fenway Park.
But its now the third season since that game, and things have developed quickly with the gem of an event in the middle of the NHL schedule. The HBO cameras trailing around the teams and creating the 247: Road to the Winter Classic TV series along with the potential for the game to be on prime time depending on the weather has put a whole different spin on the teams involved in the series. Thats something that began the year AFTER the Bruins defeated the Philadelphia Flyers in overtime at Fenway with a famous Marco Sturm goal face celebration.
So the Bs missed the boat a little bit on marketing their unique blend of players in the 247 series, and Bs fans were teased a little while watching the Black and Gold essentially cast as hatchet-wielding villains in the second episode of the show when they trounced the Flyers.
Clearly the Winter Classic wont be held in Boston again anytime soon, but Bruins' President Cam Neely admitted in a radio interview last week with Felger and Mazz on 98.5 the Sports Hub that hed love for his team to be involved again in the early January game. Given the kind of TV ratings the Bruins can command and the natural interest inherent in a Cup-winning level hockey club, it would seem to make a lot of sense to once again bring Boston into the proceedings.
Whispers around the league have either Detroit or Washington hosting the next Winter Classic given the settings already visited by the NHL, and the Bruins could be a natural opponent for either one of those teams. After all, the Winter Classic two years ago at Fenway was originally supposed to be the Bs hosting the Caps, and perhaps they could reverse the home and road teams for the next NHL centerpiece. Thats the kind of game people would watch, and Neely said his team is highly interested in getting involved with the Classic and the 247 TV series if the opportunity presents itself.
The league holds it pretty close to the vest on who theyd like to have each year. I think theyre doing a better job of getting teams a little bit more notice. We pushed for that certainly because its a big undertaking and the more time you have, the better its going to turn out, said Neely. I would certainly welcome it as an organization. I think it would be fantastic for the Bruins.
Its great what the league does and its great what HBO does. Im all for it. I know its a little intrusive and the coaches have a hard time with it at times because the cameras are all around much more than theyd probably like. Everybody is buying into it, and I would love for our organization to be a part of the Winter Classic again. Its a fantastic event; wed love to be a part of it whether its hosting it or going on the road.
So when the Rangers and Flyers suit up for the Winter Classic at Citizens Bank Park this afternoon, just imagine that the Bruins could be dusting off their special WC edition jerseys for another game in the near future if everything goes according to plan.