Neely: B's raising ticket prices 'to stay competitive'

Neely: B's raising ticket prices 'to stay competitive'
February 27, 2014, 11:15 pm
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In the 2010-11 season, it cost between $18 and $65 to sit in the balcony at TD Garden for a Bruins game. Under a ticket price increase for next season announced this week by the Bruins, that range jumps from $45 to $98.

Bruins team president Cam Neely joined Michael Felger and Tony Massarotti on "Felger & Mazz" on 98.5 The Sports Hub to talk about it.

"Obviously, it is a big increase..." Neely said. "We had numerous discussion before we landed on what we were going to do. For the most part, we've done a fair job of controlling our ticket prices based on what we're able to spend to the [salary] cap and how much money we spend on player payroll and trying to build a championship team. We've seen a bigger gap between the season-ticket price and what the box-office price is, and on top of that, between the box office and what the secondary market is."

Neely said the Bruins have the fifth-highest ticket price among American NHL teams.

"We put a competitive team on the ice. We've won a Cup [in 2011]. We've gone to a Cup final [last season]. We felt it was justified at this time...It's not something we've taken lightly. We certainly appreciate the fan support we've gotten the past few years."

Neely said the increase is the price for staying among the NHL's elite teams.

"We feel that you come into the Garden, with the type of team we put on the ice, the type of success we've had, coming to event like this and watching our team play justifies the ticket increase," he said. "We feel this is what we have to do to stay competitive."