Hernandez's endorsement contract with CytoSport, which is the maker of Muscle Milk, was terminated because of Hernandez's involvement in a murder investigation, according to ESPN's Darren Rovell.
CytoSport, makers of Muscle Milk, terminates the endorsement contract of Aaron Hernandez "in light of the investigation."— darren rovell (@darrenrovell) June 21, 2013
A company spokesperson told FoxSports.com that CytoSport had no comment on Thursday. “Because the investigation is ongoing, CytoSport will not comment on Aaron Hernandez and his situation at this time. We will continue to monitor it closely,” the spokesperson said in the article.
Hernandez was chased by media throughout the day Thursday, and was spotted wearing a Muscle Milk hat when he was stopped at a gas station.
Hernandez said he started using Muscle Milk when he played at the University of Florida in a 2012 release and that "it’s become an important part of my workout recovery routine ever since.”
In that release, CytoSport's Director of Sports Marketing Shane McCassy said: “Our partnership with Aaron highlights one of our key objectives which is to support athletes in the pursuit of their goals. After meeting Aaron we knew he would be a great addition to the Muscle Milk family. We’re looking forward to continuing to help him perform at the highest level.”
Hernandez also endorses PUMA.