There's a lot of window shopping in the NBA right now, as teams try and decide whether to pursue a trade by the Feb. 20 deadline or stand pat.
The Boston Celtics have already engineered a pair of trades this season, and they are once again expected to pull off a deal closer in the coming days.
But for players, this time of year can be difficult because of the rampant trade rumors, some true while others are true fiction.
Danny Ainge, Boston's president of basketball operations, has seen the impact of trade speculation from all the vital vantage points - player, coach and front office executive.
Ainge acknowledges it can be challenging for some players to maintain their focus if they start thinking too much about possibly being traded.
"Everybody has to do it," Ainge told CSNNE.com. "It's the business we're in. When I was a young player, it was an awakening when I was a rookie. But you sort of go through it."
Brandon Bass has had his name tossed about in trade rumors a number of times during his NBA career.
Charlotte, Golden State and Phoenix are reportedly teams that have interest in Bass.
"You can't let that affect your game," Bass told CSNNE.com earlier. "You just have to go out and play your game, do what you do and whatever happens, happens."
Said Ainge: "Most guys that have been around this league, if you're worth anything you're involved in trade rumors, you're involved in discussions. It's just part of the world we live in. I don't know what you can do except just play."
And for Ainge, he fully expected there to be more speculative talk surrounding his team than past seasons.
"When you're a team that's won (so few) games at this stage of the season, there's probably more talk and more speculation than if our team won 40 games at this stage of the season," Ainge said. "That's just the nature of our business."