Rondo signs deal with Chinese apparel maker Anta

Rondo signs deal with Chinese apparel maker Anta
October 8, 2013, 10:30 pm
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BOSTON — Rajon Rondo is often credited for having the ability to see what's on the horizon before anyone else does.

It is that kind of forward-thinking that makes his multi-year deal with Chinese apparel maker Anta a no-brainer.

Rondo as well as officials from Anta were in downtown Boston Tuesday night to announce the deal which includes his own signature shoe and sports apparel line - both are firsts for the four-time All-Star.

"As you guys know, I'm pretty into fashion," Rondo said. "I'm pretty excited about it. I'm looking forward to this partnership."

Not only is it believed to be one of the more lucrative shoe and apparel contracts given to an NBA player, but it also allows Rondo to reunite with former teammate Kevin Garnett who signed with Anta back in 2010.

In addition to Garnett and Rondo, Anta's other NBA player is Luis Scola of the Indiana Pacers.

Like most professional athletes, Rondo's appeal has extended not only across the United States, but globally.

Despite suffering a season-ending injury in January, Rondo's jersey still ranked among the top-10 sold globally, according to the NBA.

So for Rondo and his camp, becoming part of Anta, the fourth-largest sporting goods company in the world and the biggest in China, made a lot of sense.

"This came about very quickly," said Billy Duffy, Rondo's long-time agent who was also in attendance at Monday night's announcement. "Rajon I think was excited at the level of interest. As you well know, basketball is a global sport. Here to have a marquee player in the prime of his career working with a major international company is quite an opportunity."

Anta Brand President Zheng Jie spoke of Rondo's "winning spirit" being a great fit for his company, even referencing to Rondo's gutsy performance in Game 3 of the 2011 playoffs against Miami when he suffered a dislocated elbow but still managed to continue playing and help the C's win the game, 97-81.

"This kind of spirit matches our brand," said Zheng Jie.