The Celtics are currently at 20-40 on the season, bad enough for the fourth-worst record in the NBA.
Because the east has been so bad, they aren't out of the playoff race. But playoffs or not, the Celtics are showing up every game and doing something that other teams in a similar position may not be doing - trying.
Brad Stevens knows that quitting is not an option.
"At the end of the day, it shouldn't," Steven said.
"Your DNA should be to play the next game as well as you possibly can. Again, I talked about it earlier, if you let your circumstances control your thoughts, you're probably not going to be good anyways. So we got to just continue to have the right attitude, continue to compete."
Stevens' attitude towards losing has trickled down to his players like Jared Sullinger, who see the effort out there.
"Teams where they're at where we're at can really just kind of give up and say, 'You know what, forget this season, let's try again next year.' I don't think any of us are thinking like that, and it shows in our play," Sullinger said. "Every night we come out we play hard. We're always in the game. We just have to make two or three plays per half, and we'll come out with the outcome of winning the game."