Celtics bench flexin' to show support

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Celtics bench flexin' to show support

PHILADELPHIA If the camera pans over at the Boston Celtics bench following a big play by the C's, there's a good chance that you'll see Keyon Dooling, Marquis Daniels or some other backup with doing a double-fist pump in what they refer to as, "flexin'."

"It's something we do, it's like a rallying celebration," Dooling told CSNNE.com. "It could mean a lot of different things. It definitely means, 'Let's go, it's time to bring the energy up.' We usually do it after a good play; something to get our teammates going."

Dooling added, "We're all connected. Just because guys don't play a lot or whatever, we still have a role on the team. We still feel those guys are playing through us, and we try to help them any way we can."

And "flexin'," Dooling says, is one way they achieve that goal.

"(Flexin') . . . is something, it's a verbal, sign language communication," Dooling said. "It gets our guys going."

Celtics coach Doc Rivers has spoken glowingly about how this Celtics team has been, in terms of team harmony and unity, about as close a team as he's ever coached.

"This group, in a lot of ways they're just a great group to coach," Rivers said. "Even though we had a lot of highs and lows injury-wise, we haven't had a lot of highs and lows in the locker room. Our guys everyday, they just come and compete. That doesn't mean they're gong to win. But you know you got the right group, and that's always nice."

Starter, bench or DNP: Zeller ready for any role with Celtics

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Starter, bench or DNP: Zeller ready for any role with Celtics

Every weekday until Sept. 7, we'll take a look at each player at the Celtics roster: Their strengths and their weaknesses, their ceiling and their floor. We continue today with Tyler Zeller. For a look at the other profiles, click here.

BOSTON – The NBA is a league full of highs and lows for players.

There are few who understand this as well as Tyler Zeller, a player who has gone from starting to being a backup to not playing at all – at times in the same week.

And through it all, you never heard him gripe about it publicly or privately to teammates.

It’s among the many reasons you constantly hear his teammates talk about how much they respect the way he has handled some extremely difficult situations.

This past season was especially tough for him considering he was heading into free agency and looking to do all he could to not just win, but showcase what he could do as player.

There were many nights when Zeller didn’t have that opportunity, but he understood.

The Celtics have been and will continue to be a team that’s about finding ways to win and on many nights coach Brad Stevens decided to go in a direction that didn’t include Zeller playing.

As the summer dragged on and the Celtics’ joined the handful of teams that came up short in landing Kevin Durant, Zeller’s return became more likely.

And Zeller’s patience was rewarded with a two-year, $16 million contract with the second year of the deal being a team option.

Now that he’s back in the fold, what’s next?

The ceiling for Zeller: Part-time starter

It may not happen on opening night and it may not happen in the first week, or even first month, of the season.

But at some point, Tyler Zeller will be in the Celtics’ starting lineup.

And when he’s there, he’ll do a lot of good things that he has proven he’s capable of doing.

When it comes to running the floor in transition, Zeller has distinguished himself as one of the Celtics best big men.

The Celtics are big on playing with space and pace and there are few 7-footers who can run the floor as well as Zeller.

In fact, his PACE (number of possessions per 48 minutes) last season was 101.93 which was tops among all Celtics frontcourt players and second overall to guard Marcus Smart (102.46).

It’ll get the Celtics a few easy buckets here and there, but it won’t score enough points with the coaching staff to keep a starting job, which would then relegate him back to being one of the team’s frontcourt reserves.

Still, Zeller is a luxury that few teams have: a player who won’t get (overly) bent out of shape even if his minutes resemble this.

The floor for Zeller: On the roster

Zeller has spent the bulk of his NBA career as a back-to-the-basket center, but showed more desire to score more from the perimeter last season, which is one of the reasons why he shot a career-low 47.6 percent from the field.

He’s trying to expand his game because of the direction that the NBA is going with big men who need to be able to score further away from the basket in addition to providing a presence around the rim.

While Zeller has decent mechanics on his perimeter shot, it’s clear that he’s not yet totally comfortable being a “stretch big.”

According to NBA.com/stats, Zeller shot 30.9 percent from the field last season on wide open shot attempts from at least 10 feet away.

With the addition of Al Horford and the return of Amir Johnson as well as Kelly Olynyk, Boston has a nice group of stretch centers they can put on the floor. And let’s not forget about Jonas Jerebko, who closed out the playoffs as a starter for Boston.

Minutes will once again be hard to come by for Zeller with any kind of consistency.

In fact, there’s a very good chance that he will have some games in which he doesn’t play (coaches decision) at all.

And depending on injuries, he may have to be inactive at times just to ensure Boston has depth on the perimeter.

Whether he’s starting, coming off the bench or not suited up at all, Zeller is an important part of this Celtics squad. Above all else, he provides depth, which continues to be one of the hallmarks for this franchise under Stevens.

With Celtics on the rise, so is Isaiah Thomas’ brand

With Celtics on the rise, so is Isaiah Thomas’ brand

READING, Mass. – As Isaiah Thomas stood before a media scrum in the middle of his first basketball camp in New England, it was hard not to notice the Citi corporate backdrop behind his 5-foot-9 frame. And as you walk around gym at Reading Memorial High school, another sign with Body Armor SuperDrink, Hard Rock Café, Wilson and Welch’s Fruit Snacks among other sponsors, adorn a nearby wall.

Thomas’ rags to riches story is impressive when you stick to what he has accomplished on the basketball court.

But when you factor in the growing number of sponsors that have jumped on the Thomas bandwagon since he arrived in Boston, it’s clear his reach extends far beyond being just another player in the NBA.

Thomas will be the first to acknowledge that the perception of Boston and the reality that he has experienced in increasing his brand and overall awareness, are not one and the same.

“Ever since I’ve been here, people here have shown me nothing but love,” Thomas told CSNNE.com recently. “I know I’m blessed to be in the position I’m in, and I’m thankful that Danny [Ainge, the Celtics president of basketball operations] went and got me. Coming here has really been the best thing to happen for me, both as a player and as a person.

Thomas added, “Being a Celtic is something special; something that I don’t take for granted.”

The evolution of Thomas from the last player selected in the 2011 NBA draft, to being a sought-after player for the most storied franchise in NBA history, is the kind of Hollywood script that would become the lining to some hot shot producer’s trash can because it’s just not believable.

And yet it is indeed the story of Isaiah Thomas’ life, one that has made him a player whose magnetic smile, upbeat demeanor and talent have elevated him to a level few would have envisioned.

For Thomas, he sees the increased interest he has generated being about one thing: winning.

Prior to his first game with the Celtics, they were 20-22.

Thomas’ arrival in the middle of the 2014-15 concluded with Boston getting to the playoffs by winning 20 of its final 30 regular-season, which was a win total that was the third-highest in the league in that span of time.

And last season, Thomas’ first full season in Boston, the Celtics (48-34) finished in a four-way tie for the third-best best record in the Eastern Conference.

“Everything has gone up since I became a Celtic, and that goes with winning,” Thomas told CSNNE.com. “When you win and you’re seen a lot more, things start to happen for you. That says a lot about this organization and where I stand.”

Thomas’ standing as both a favorite of fans and corporate America isn’t all that surprising to Celtics officials.

“What makes Boston different than a lot of markets is how fans embrace the players and not just from a talent perspective, but from their personalities and the intangibles that they bring,” Rich Gotham, president of the Celtics, told CSNNE.com. “That’s what endears players to the Boston market and why fans follow them so closely. It affords them opportunities. A guy like Isaiah Thomas is a great example; we knew fans would love the guy. We knew what a competitor he was. We knew with him being a smaller guy, he was going to be the underdog-personality that fans like.”

Added Thomas: “People liked me a little bit when I played for those other teams and back home as well. But ever since I got on the Celtics, it skyrocketed. Everywhere I go people notice me and that says a lot because I blend in with everybody; I’m short just like everybody.”

While Thomas is admittedly short in stature, he continues to grow into a giant pitch man ranging from the shoe contract he signed with Nike last fall, to Citi, Good Humor Ice cream and Slim Jim beef jerky, just to name a few.

“It’s a blessing,” Thomas said of the uptick in endorsement opportunities. “I dreamed of things like this; for people to come for me for things like this … it’s a surreal moment.”

Thomas adds [seemingly on cue], “I’m excited for Citi … and everybody who is trying to partner with me.”

 

 

 

 

Celtics' Ceiling-to-Floor profiles: An award-winning summer for Rozier?

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Celtics' Ceiling-to-Floor profiles: An award-winning summer for Rozier?

Every weekday until Sept. 7, we'll take a look at each player at the Celtics roster: Their strengths and their weaknesses, their ceiling and their floor. We continue today with Terry Rozier. For a look at the other profiles, click here.

BOSTON -- Terry Rozier has every reason to feel good about himself after this year's Summer League, where he was clearly the Boston Celtics’ best player. 
 
But what does Summer League success really mean in the grand scheme of things?
 
This isn’t the Olympics, where a good couple of weeks in the summer can lead to sudden endorsement opportunities. And a bad summer, on or off the court, won’t necessarily result in your personal stock taking a Ryan Lochte-like dip, either.
 
For Rozier, the summer has been a continuation of his emergence during the playoffs last season against the Atlanta Hawks, when his numbers were significantly better across the board in comparison to what he did during the regular season.
 
And while his role at this point remains uncertain, there’s a growing sense that what we saw in the summer was more than just Rozier making the most of his opportunity to play. 
 
It was the 6-foot-2 guard playing with the kind of confidence and overall swagger that Boston hopes to see more of in this upcoming season.  
  
The Ceiling for Rozier: Most Improved Player, Sixth Man candidate
 
Rozier never wanted to see teammate Avery Bradley suffer a hamstring injury in Game 1 of Boston’s first-round series with Atlanta last season. But he knows if not for that injury, he wouldn't have played as much as he did, nor would he be viewed as someone who could seriously compete for minutes this season. 
 
That injury afforded Rozier playing time he had not seen in the 39 regular-season games he appeared in, when he averaged 8.0 minutes per contest.
 
In the playoffs, Rozier saw his playing time increase to 19.8 minutes per game, which naturally led to a rise in all of his statistics. 
 
It did more than help the Celtics compete with the Hawks. It provided a huge confidence boost for Rozier this past summer and will do the same going into training camp, where he believes he will be better-equipped to compete for playing time. 
 
Rozier already plays above-average defense for the Celtics. The big question mark for him has been whether he can knock down shots consistently. It certainly didn’t look that way during the regular season, when he shot 22.2 percent on 3s and just 27.4 percent from the field. 
 
Although the sample size is much smaller, he was able to shoot 39.1 percent from the field and 36.4 percent on 3s in the five playoff games he appeared in this past spring. 
 
So both Rozier and the Celtics feel good about the fact that his game in key areas such as shooting and assists are trending in the right direction. 
 
And if that continues he'll solidify a spot high atop the second unit, which could translate into him having a shot at garnering some Most Improved Player recognition.
 
The Floor for Rozier: Active roster
 
While his minutes may not improve significantly from a year ago, Rozier will likely enter training camp with a spot in Boston’s regular playing rotation.
 
On most nights the Celtics are likely to play at least four guards: Isaiah Thomas, Avery Bradley, Marcus Smart and Rozier. 
 
Look for him to get most of the minutes left behind by Evan Turner, who was signed by Portland to a four-year, $70 million deal this summer. 
 
Of course, Rozier’s minutes will be impacted in some way by how those ahead of him perform. But Rozier can’t consume himself with such thoughts. 
 
He has to force the Celtics’ coaches to keep him on the floor, And the only way to do that is to play well and contribute to the team’s success in a meaningful way. 
 
While his shooting has improved, Rozier is at his best when he lets his defense dictate his play offensively. 
 
In the playoffs last season, Rozier averaged 1.2 fast-break points per game, which was fifth on the team. 
 
Just to put that in perspective, Rozier averaged 19.8 minutes in the postseason. The four players ahead of him (Bradley, Thomas, Turner and Smart) each averaged more than 32 minutes of court time per night.
 
While it’s too soon to tell where Rozier fits into the rotation this season, his play this summer and overall body of work dating back to the playoffs last season makes it difficult to envision him not being on the active roster for most, if not all, of this season.