Celtics announce new alternate logo

Celtics announce new alternate logo
July 21, 2014, 12:15 pm
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When the 2014-15 Celtics take the court this season, they may not do so with the most competitive team - but they'll at least look stylish.

The team announced an official "Lucky Alternate" logo on Monday.

From the press release:

The new logo, which was created in-house, features a modern take on the classic image of Lucky the leprechaun spinning a basketball refurbished in a clean contemporary style.

The goal in creating the logo was to extend the Celtics brand with a symbol reflecting the rich tradition of the organization throughout its history, yet versatile enough to work across various formats and products. The new mark was inspired by the team’s past logos and pays homage to the Leprechaun logo from the 1960’s illustrated by Celtics’ Legacy Red Auerbach’s brother Zang.

The logo will start to appear this month on adidas apparel and merchandise on the Celtics online store. Celtics season ticket members and corporate partners will get an exclusive, 2-day presale opportunity before it is then available to the general public.

Here are the different ways in which the logo will be shown: