It’s no secret Bruins fans are getting fed up with a hockey team in decline, one that’s missed the playoffs each of the last two years. Now there are numbers to prove it.
Channel Media and Market Research, Inc. came out with its annual New England Sports survey, tabulating responses from over 14,600 polled, and, according to the numbers, the Bruins are dropping in popularity, fan support and faith in the current management group.
The B’s are holding somewhat steady with 16 percent of voters listing them as their “favorite sports team” behind the Patriots (46 percent) and Red Sox (29 percent) while ahead of the Celtics and Revolution. Claude Julien also ranked ahead of John Farrell among the big four teams in the “coaches/manages most admired” category.
But after sitting at a relative high of ranking at 27 percent for “ownership performance” in 2014 -- they year after their trip to the Cup Finals against the Blackhawks -- the Bruins now rank dead last in that category at 2 percent, behind the Patriots, Red Sox, Celtics and even the Revolution. Ouch, babe.
Also sitting at a lowly 2 percent is Bruins president Cam Neely in the “leadership performance” category. In "management performance," Neely has dropped from a solid 49 percent in 2014 to just 16 percent in this summer’s survey.
So B’s fans are clearly upset with a team that traded away Tyler Seguin, Johnny Boychuk, Milan Lucic and Dougie Hamilton, and has featured a decimated defense corps for each of the last two seasons. But do the B’s fans think that things are getting any better with prospects coming down the pipeline?
In the “which team has done the best job making its product better.” category, the Patriots (35 percent) and Red Sox (31 percent) were resting at the top, with the Celtics (27 percent) a respectable third. The Bruins limped in at just 4 percent with a fan base that very clearly sees that, on paper, this upcoming season’s club doesn’t appear to be much better than last year's.
On top of that, only 13 percent of those surveyed believe the Bruins have gotten better over the last year, and 52 percent believe they’ve just gotten worse. A lowly 3 percent of those surveyed think the Bruins have the best chance of the five teams to bring a world championship back to Boston; the Patriots (79 percent), Red Sox (11 percent) and Celtics (5 percent) all ranked higher.
Finally, Zdeno Chara, Tuukka Rask and Jimmy Hayes were at the top of the list of the Boston athletes “who did not meet expectations” last season. None of that is a surprise, given the state of Boston’s defense along with Hayes’ subpar season.
The good news for the Bruins: They still have a passionate fan base. But they need to start reversing course immediately before they do lasting damage to the B’s brand.