The Red Sox were bad in the first half.
So when Larry Lucchino sent his letter to season ticket holders it was a good idea. Apologize for the performance and promise to do better.
But that's not what Lucchino did. His letter, according to Gary Tanguay was 'written to an 8-year-old,' was insulting, and shows that Red Sox ownership thinks of their fans as "dumb and naive."