NFLPA tells rookies to be like Rob Gronkowski

NFLPA tells rookies to be like Rob Gronkowski

Rob Gronkowski is a model citizen in the NFL. In fact, the NFL Players Association is advising rookies to be more like Gronk, according to The Boston Globe

The New England Patriots tight end has developed a name for himself on and off the football field. With that attention comes branding. And at the NFLPA Rookie Premiere from May 18 to 20, the NFLPA encouraged rookies to develop their own brand -- much like Gronkowski.

“Some people think he’s just this extension of a frat boy, and that it’s sort of accidental,” Ahmad Nassar said, via The Globe. Nassar is the president of NFL Players Inc., the for-profit subsidiary of the NFLPA. “And that’s wrong. It’s not accidental, it’s very purposeful. So the message there is, really good branding is where you don’t even feel it. You think, ‘Oh, that’s just Gronk being Gronk.’ Actually, that’s his brand, but it’s so good and so ingrained and so authentic, you don’t even know it’s a brand or think it.”

Gronkowski's "Summer of Gronk" has indirectly become one of his streams of income. The tight end makes appearances for magazines and sponsors. Because of his earnings from branding and endorsements, he didn't touch his NFL salary during the early years of his career.

Gronk was one of three players who were the topics of discussion during the symposium. Dak Prescott and Odell Beckham were also used as examples of players who have been able to generate additional income from endorsements. Beckham, in particular, has been in the spotlight off the football field. He's appeared on the cover of Madden, and just signed a deal with NIke which is reportedly worth $25 million over five years with upwards of $48 million over eight years. His deal, which is a record for an NFL player, will pay him more than his contract with the Giants.

“A lot of people talk to the players about, ‘You should be careful with your money and you should treat your family this way and you should treat your girlfriend or your wife.’ Which is fine. I think that’s valuable,” Nassar said, via The Globe. “But we don’t often give them a chance to answer the question: How do you see yourself as a brand? Because Gronk, Odell, none of those guys accidentally ended up where they are from a branding and marketing standpoint.”

Pedroia returns to lineup as Sox look to extend winning streak to six

Pedroia returns to lineup as Sox look to extend winning streak to six


After leaving Thursday night's game in the fifth inning and missing Friday night's game, Dustin Pedroia is back in the Red Sox lineup Saturday as they look to extend their winning streak to six in a 4:05 game against the Seattle Mariners.

Pedroia felt pain his left knee Thursday night and was taken out of the game by manager John Farrell as a precaution. The rainy conditions and wet field were also factors in keeping the second baseman out Thursday and Friday. 

Pedroia (.288, two homers, 21 RBI) had surgery on the knee in October. It's the same leg that was hurt when Manny Machado slid into Pedroia at second base in April, the slide that sparked various confrontations between the Orioles and Red Sox.

Left-hander Brian Johnson (1-0, 7.20 ERA) was called up from Triple-A Pawtucket to make his second start of the season for Boston and right-handed reliever Ben Taylor was optioned to the PawSox. Right-hander Rob Whalen, 23,  comes up from Triple-A Tacoma to make his first start of the season for the Mariners. 

The lineups:

MARINERS
Jean Segura SS
Danny Valencia 1B
Robinson Canó 2B
Nelson Cruz DH
Kyle Seager 3B
Taylor Motter LF
Guillermo Heredia RF
Mike Zunino C
Jarrod Dyson CF
---
Rob Whalen RHP

RED SOX
Mookie Betts RF
Dustin Pedroia 2B
Xander Bogaerts SS
Andrew Benintendi LF
Hanley Ramirez DH
Mitch Moreland 1B
Jackie Bradley Jr. CF
Sandy Leon C
Deven Marrero 3B
---
Brian Johnson LHP 

Pedroia (knee) out of lineup again after leaving game early Thursday

Pedroia (knee) out of lineup again after leaving game early Thursday

Dustin Pedroia is out of the lineup again tonight after leaving the Red Sox game Thursday night with knee pain in the fifth inning.

Josh Rutledge will start at second base as the Sox open a three-game series with the Seattle Mariners at Fenway Park.  

The weather and sloppy field conditions were a factor in John Farrell deciding to get Pedroia out of the game Thursday and conditions haven’t improved significantly Friday. 

Pedroia (.288, two homers, 21 RBI) had surgery on that knee in October. It's the same leg that was hurt when Manny Machado slid into Pedroia at second base in April, the slide that sparked the plunking war between the Orioles and Red Sox.

The full lineups: 

MARINERS
Jean Segura SS
Guillermo Heredia CF
Robinson Canó 2B
Nelson Cruz DH
Kyle Seager 3B
Danny Valencia 1B
Taylor Motter LF
Ben Gamel RF
Mike Zunino C

Yovanni Gallardo RHP

RED SOX
Mookie Betts RF
Andrew Benintendi LF
Xander Bogaerts SS
Hanley Ramirez DH
Mitch Moreland 1B
Josh Rutledge 2B
Jackie Bradley Jr CF
Christian Vazquez C
Deven Marrero 3B

Eduardo Rodriguez LHP