From Comcast SportsNetNEW YORK (AP) -- The San Francisco Giants' sweep of the Detroit Tigers set a record low for the World Series' television ratings.The four games on Fox averaged a 7.6 rating and 12 share, Nielsen Media Research said Monday. The previous low was an 8.4 for the 2008 Phillies-Rays and 2010 Giants-Rangers series, which each went five games.Last year's Cardinals-Rangers World Series went the full seven games and built momentum to average a 10.016.San Francisco's 2-0 win in Game 3 on Saturday night earned a 6.111, down from a 6.612 for St. Louis' 16-7 win over Texas in the third game last year and matching the lowest for any World Series game. Philadelphia's 5-4 win in Game 3 in 2008 also had a 6.1 rating on a night a rain delay pushed the start after 10 p.m. on the East Coast and the game didn't end until 1:47 a.m.The Giants' 4-3, 10-inning victory in the finale Sunday night drew an 8.914, up slightly from the 9.214 for the Rangers' 4-0 win over the Cardinals in 2011.Ratings represent the percentage of all homes with TVs tuned into a program. Shares represent the percentage watching among all homes with TVs in use at the time.Fox said it projects to win Saturday and Sunday nights among viewers 18 to 49."The World Series has been a top-10 prime-time hit for over 40 years and even with a four-game sweep this series was no exception," said Michael Mulvihill, Fox Sports Media Group's senior vice president of programming and research. "This World Series gave us exactly what we expected: a top-10 show among all viewers and a top five show among hard-to-reach younger men. It's important for us to remain focused on the Series relative to today's competitive environment rather than bygone years."Fox televised the World Series in 1996, 1998 and has had exclusive rights since 2000. It has an eight-year deal with Major League Baseball through 2021 that includes Series rights and costs an average of about 500 million annually.San Francisco had the highest rating for Game 4 at 38.764. Detroit was at 37.953.Major League Baseball said there were 1,202,706 comments on social media for the Series finale, surpassing Game 6 last year for MLB's high. That included 171,024 comments within five minutes after the final out, topping the 97,000 for David Freese's winning home run in the sixth game last year, according to data from Bluefin Labs. The 10,671,781 social media comments for the postseason marked a 131 percent increase from last year.
Malcolm Butler didn't mean any disrespect. After all, imitation is the sincerest form of flattery.
When the Patriots corner picked off a Landry Jones pass in the first quarter -- one that was intended for receiver Antonio Brown -- Butler stood up in the end zone, faced the Heinz Field crowd, stuck one arm in the air But and gyrated like someone had attached jumper cables to his facemask.
He was doing his best to mimick one of Brown's well-known touchdown dances.
"Me and Brown had conversation before," Butler said, "and it was a joke to him once I showed him how I do it. Much love for that guy. Nothing personal."
For Butler, it was the highlight of what was a productive afternoon. The third-year corner was asked to shadow Brown for much of the day, and he held Brown to five catches on nine targets for 94 yards. He also broke up a pair of passes intended for Brown's teammates.
“Stopping Antonio Brown, that’s impossible," Butler said. "You can’t stop him. You can only slow him down. I just went out there and tried to compete today . . . Great players are going to make plays but you have to match their intensity.”
Even on the longest throw from backup quarterback Landry Jones to Brown, a 51-yarder, it appeared as though Butler played the coverage called correctly.
Butler lined up across from Brown and trailed him underneath as Brown worked his way from the left side of the field to the right. Butler was looking for some help over the top in that scenario, seemingly, but because Brown ran across the formation, it was hard for the back end of the defense to figure out who would be helping Butler.
Coach Bill Belichick admitted as much after the game.
"He was on [Brown] a lot the way we set it up," Belichick said. "Look, they've got great players. They're tough to cover. They hit us on a couple over routes, in cut where they kind of ran away from the coverage that we had.
"The plays were well designed. Good scheme, good thorws and obviously good routes by Brown. They got us on a couple, but I thought we competed hard. We battled all the way. We battled on third down. We battled in the red area. They made some. We made some, but they're good. They have a lot of good players."
And Brown, in particular, is about as close as it gets to unstoppable in the NFL. Butler found that out in Week 1 of last year when he matched up with Brown in his first game as a starter, giving up 9 catches for 133 yards to the All-Pro wideout.
Though Sunday might not have been perfect for Butler, it was better than that day about 14 months ago. And at times, it was worth dancing about.
GLENDALE, Ariz. (AP) Seattle's Stephen Hauschka and Arizona's Chandler Catanzaro missed short field goals that would have won the game in overtime and the Seahawks and Cardinals settled for a 6-6 tie Sunday night.
Hauschka's 27-yard field goal was wide left with seven seconds left after Catanzaro's 24-yarder bounced off the left upright.
The tie was the Cardinals' first since Dec. 7, 1986, a 10-10 draw at Philadelphia when the franchise was based in St. Louis. It was the first for the Seattle since entering the NFL in 1976.