Newest NHL craze: jersey ads!

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Newest NHL craze: jersey ads!

By Jon Fucile
WickedGoodSports.com

The Florida Panthers are awful. Really really awful. They shouldn't even be a hockey team. You can't pay people to go see them. Obviously they are not making much money for their owners. Because no one watches and the owners want more money, Panthers ownership has come up with a new way to make money.

They are putting another ad on their rink and making their broadcasters refer to the rink as Lexus Rink. Yes, the car manufacturer Lexus bought the rights to the Panthers ice. Next season during broadcasts the Panthers broadcasting team will have to say the Panthers are playing at the BankAtlantic Center on the Lexus Rink.

Panthers president Michael Yormark said Lexus "wanted a game changer." So they chose the Panthers? The people at Lexus must not watch any hockey. At all. Ever.

Yormark went on to say "People are always looking for the same old thing, and that's not in our DNA." Really? Because you've been doing the same old thing and losing for years so apparently that is in your DNA you idiot.

But he doesn't want to stop there. Now that the ice is sold, he wants to put ads on jerseys. Yeah. He basically wants to make Panthers jerseys look like Nascar cars.

So that got us thinking. If certain NHL teams marketed the product that most defined them or their fanbase on their jerseys, what would it look like? A few teams were nice enough to model that concept for us. Take a look.

IS Lindy Ruff and the Buffalo Sabres are constantly leaking tears. They cry about everything. They've basically cornered the market in America on whiny little pansies. How do you plug up all those tears? Well, Buffalo went with a natural choice for their jerseys.

Vegas has that slogan "What happens in Vegas stays in Vegas." Well, Philadelphia has that slogan "Come to Philly, Leave with Herpes!" The people of Philly are so gross and dirty that it is virtually impossible not to get herpes if you go there. And now Mike Richards is helping to advertise something that can help!

The folks in Montreal love a good fake emergency. Dirty dishes? Call 9-1-1. Too afraid to kill that spider in the corner of the room? Call 9-1-1. That pizza you ordered is a couple minutes late? Call 9-1-1. So Carey Price and the Canadiens are making sure the citizens of Montreal know who to call.

The Coyotes are in trouble. Attendance is down. No one really wants to buy them because they hemorrhage money. The arena lease is terrible. Their sponsorship was just a natural combination. At least they're advertising a company their players can use to book a flight to their new homes next season.

Well, that is assuming that Air Canada has not made good on their threat to pull all sponsorship from the NHL. No one cares enough about Air Canada to check and find out.

Next we have the Washington Capitals! There were a lot of choices for them. Summer's Eve. Geico. Chokers R Us. But instead the Capitals decided to pay homage to a fan base that didn't know they had a team until around 2005. A local bandwagon store bought some ad space on their jerseys.

Hop aboard!

These days everyone complains about everything ever. Apparently everything is supposed to represent both sides of an argument at all times every day. If they don't, they're considered bias or closed minded. With this in mind, the New Jersey Devils decided to get a little holier and give the opposition a little face time on their jerseys.

Minnesota's team is called the Wild but they are anything but. They are often very tame while other teams have their way with them. They need a little injection of energy! Seeing a good opportunity, a pro wrestler still pretending he's popular saw the chance for some more money and with his recent divorce he can use all the money he can get. The partnership was basically a match made in heaven and now maybe Minnesota can start running wild!

Maybe the NHL is on to something.. or not.

Al Horford's strong play propels Celtics to 97-92 win over Kings

Al Horford's strong play propels Celtics to 97-92 win over Kings

BOSTON – You knew Boston’s dominance over the Sacramento Kings at the TD Garden was going to come to an end someday. 

Well that day won’t come around for at least another season as the Celtics’ forgotten man just a couple nights ago, Al Horford, came up with big plays at both ends of the floor that helped propel Boston to a 97-92 win. 

With Boston ahead 95-92 with less than 10 seconds to play, the Kings had one chance to tie the game with a 3-pointer. 

They got the ball to their best player DeMarcus Cousins who tried to draw a foul against his defender, Al Horford. 

Cousins’ attempt to sell there being contact behind the 3-point line was not being bought by the officials. 

After his missed shot, Sacramento’s Garrett Temple fouled Horford with 4.8 seconds to play. 

Horford, who finished with a season-high 26 points, went to the line and made both of the free throws to seal the victory. 

The Celtics (11-8) have now won five of their last seven games overall as they hit the road where they’ve won four in a row away from the TD Garden.

Meanwhile the Kings (7-12) have now lost nine straight at the TD Garden.

Sacramento had swung the game’s momentum in their favor at the end of the third and early in the fourth, but the Celtics refused to go down without a fight. 

A shot by Horford tied the game at 76. And on the ensuing Kings possession, Horford came up with a blocked shot that ultimately led to lay-up for Jonas Jerebko to put Boston up 78-76.

Cousins suffered a cut above his right eye in the fourth quarter and finished with 28 points, nine rebounds and three assists. 

After a Sacramento time-out following Jerebko’s basket, the Celtics came up with another turnover – their 15thforced turnover of the night – that led to a lay-up by Kelly Olynyk.

On the ensuing Olynyk basket, Cousins took a blow to the head on the play that forced him to leave with 7:08to play. 

With no Cousins on the floor, the Celtics tightened up their perimeter defense and made a point of attacking the Sacramento interior immediately.

Isaiah Thomas, who finished with 20 points, converted a three-point play at the 6:33 mark - 35 seconds after Cousins left the game.

The close finish was in stark contrast to how the game begin. 

In Boston’s 121-114 loss to Detroit on Wednesday, Horford only took five shots from the field. 

After the game, head coach Brad Stevens said that should have never happened. 

Jae Crowder called it “unacceptable.”

Well it didn’t take Horford long to get five shot attempts – about five minutes actually. 

And the four-time all-star hit most of them as he helped the Celtics lead by as many as 13 points in the first quarter before the Kings closed out the quarter with a 10-0 run to tie the game at 29. 

Horford led four double figure scorers for Boston which included Thomas, Jae Crowder (16 points) and Avery Bradley (15 points). 

Halftime stars, studs and duds: Celtics hold on to lead after Kings rally back

Halftime stars, studs and duds: Celtics hold on to lead after Kings rally back

BOSTON – The Boston Celtics take a slim 47-46 lead into the half over Sacramento, a team they have dominated at the TD Garden. 

The Celtics are looking to extend their winning streak at home over the Kings to nine in a row with a victory tonight. 

But the Kings are not going to go down easily, as they rallied back from a 13-point deficit in the first quarter. 

After Boston went ahead 29-19, the Kings scored the final 10 points of the quarter to tie it at 29. 

Sacramento took a couple of brief leads in the second, only for the Celtics to get a clutch shot or a timely stop defensively. 

The final points of the half came on a put-back basket by Al Horford which gave Boston a one-point lead that would serve as the margin going into the half. 

Here are the Stars, Studs and Duds from the first half of Friday’s game.

 

STARS

Al Horford

After taking just five shots in Wednesday’s loss to Detroit, Horford had as many in the first six minutes. He would finish the half with 16 points on 7-for-11 shooting which included a pair of three-pointers.

DeMarcus Cousins

He had a horrible first half shooting the ball, but there was no denying Cousins’ presence and impact on the game. Despite missing six of his nine shot attempts he still led them with nine points and five rebounds.

 

STUDS

Avery Bradley

He looked a lot more like the Avery Bradley we’ve seen most of this season, and not the one who was a non-factor for most of Wednesday’s loss to Detroit. At the half he had nine points and four rebounds.

Matt Barnes

The oldest player on the floor certainly didn’t look past his prime. The 36-year-old small forward came off the Kings bench to score six points along with grabbing eight rebounds. 

 

DUDS

Rudy Gay

A 19.6 points per game scorer this season, Gay couldn’t get into any kind of flow or rhythm offensively. At the half, he had four points on 2-for-8 shooting which included him missing all four of his three-pointers.