Looking back on the Super Bowl ads, good and bad

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Looking back on the Super Bowl ads, good and bad

From Comcast SportsNet
NEW YORK (AP) -- The pressure was on. The tension was thick. And then, there were yawns in between. The Super Bowl may have been a nail biter, but the ads were a snooze. Actor Clint Eastwood waxed for two minutes about Detroit and Chrysler. An M&M candy stripped "naked" at a party. And stars from the 90s were everywhere, as were dogs and babies, of course. Companies paid an average of 3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans. But it was all so ordinary with fewer surprises. That's mostly because nearly half of the 70 Super Bowl advertisers put their spots out online in the days leading up to the game. That's a big difference from last year when only a few spots were released ahead of time. And the companies that did wait until game day for the "big reveal" didn't take many risks. In fact, most settled on cliche plots with kids, celebs, sex and humor. "Advertisers this year are playing it very safe," said Tim Calkins, a professor of marketing at Northwestern University. "They're running spots that are clearly designed to appeal to a broad audience and not to offend." Here's a look at the game's ads, play by play: SEX SELLS -- OR AT LEAST ADVERTISERS HOPE IT DOES Advertisers showed a little skin in their Super Bowl. An ad for domain name-hosting site GoDaddy shows racecar driver Danica Patrick and fitness expert Jillian Michaels body painting a nude woman. A spot for clothing retailer H&M features soccer star David Beckham in black-and-white in his undies. And online florist Teleflora and automaker Kia both use Victoria Secret's model Adriana Lima in their Super Bowl ads. But perhaps the two most blatant examples of "letting it all hang out" came from car companies. Toyota's spot for its "reinvented" Camry features a "reinvented" couch made up of women wearing bikinis. "It also comes in male," a voiceover in the ad says while showing a couch of shirtless men. And among the few standouts for the night was a Fiat ad that equated seeing the car for the first time with making out with a sexy Italian super model. The tagline: "You'll never forget the first time you see one." "They did a good job of showing that some decisions are made with the heart, some decisions are made with the head and the Italian car decision resides in the groin," said Greg Dinoto, chief creative officer of advertising agency Deutsch in New York. "It was sexy and surprising and fun." BABIES AND DOGS, OH MY Who doesn't love cute animals and babies? Advertisers are banking there aren't many among us. That's why Doritos used both. One Doritos spot shows a man being bribed by a dog with the chips to keep the animal's dirty secret about a cat's disappearance. In another spot, a grandmother uses a slingshot to hoist a baby up to grab a bag of Doritos that belongs to a boy in a tree who had been taunting the baby with the chips. Those two ads were crowd favorites, said Peter Dabol, who analyzes advertising effectiveness at research firm Ace Metrix. The firm polled 500 viewers about the ads to find the most popular. "It's a typical Super Bowl, funny carries the day," he said. "Advertisers are driving for attention and likeability." Likewise, Skechers shoe company introduced its new running sneaker with an ad showing a French bulldog winning a greyhound race by wearing the shoes, of course. The dog then moon walks across the finish line. And software company 2nd Story Software's ad used toilet bowl humor, literally. The ad to promote its free TaxAct software shows a boy who looks everywhere to find a respectable place to relieve himself. He winds up going in a pool. The tagline: "Totally free. Feels good." THE STARS WERE OUT Celebrities always draw attention. And advertisers took a gamble that using stars would be enough to grab attention. Chrysler, one of nine automakers advertising during the game, aired a Super Bowl ad starring Clint Eastwood. The aging actor talks about the rebirth of Chrysler and Detroit. The two-minute "Imported from Detroit" ad, one of the few spots that weren't released before the game, follows the company's ad last year that starred rapper Eminem. "How do we come from behind, how do we come together and how do we win?" he asks. "Detroit is showing us it can be done. What's true about them is true about all of us." Chrysler's ad was among the few standouts on Sunday. "Those very few ads that weren't overexposed up front ended up with a real advantage," said Raymond Taylor, a professor of marketing at the Villanova School of Business in Villanova, Penn. Meanwhile, real-estate company Century 21's ad shows that a real estate agent is able to outdo speed skater Apolo Ohno on the ice, business mogul Donald Trump in business and former football player Deion Sanders at an open house. And in an ad for Pepsi, "The X Factor" winner Melanie Amaro belts out "Respect" for music icon Elton John, who plays a king in the spot. "Pepsi for all," she says. At the end of the ad, John finds himself in the dungeon with rapper and reality TV star Flavor Flav. REMEMBER THAT? NOSTALGIA FACTOR Some advertisers attempted to tug at viewers' heart strings by stirring up old, fond memories. Honda's ad for its compact sports-utility vehicle CR-V shows actor Matthew Broderick living a grown-up version of his 1986 hit movie "Ferris Bueller's Day Off. The ad includes two dozen references to the movie. An Acura NSX ad features 1990s comedic titan Jerry Seinfeld battling with late-night talk show host Jay Leno over the sportscar. The ad includes Seinfeld references like a cameo by the "Soup Nazi" character. And during Downy's pre-game ad, the company remakes one of the most classic commercials of all time, Coke's 1980 spot "Mean Joe Greene." In the original, a little boy gives a gruff football player Joe Greene a Coke as he comes off the field. The Downy remake stars Greene and actress Amy Sedaris (in the little boy role) giving Greene a can of Downy fabric softener.

HEISMAN: Lousiville's Lamar Jackson wins College Football's highest award

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HEISMAN: Lousiville's Lamar Jackson wins College Football's highest award

NEW YORK -- Lamar Jackson leapt over a loaded field of Heisman Trophy contenders early in the season and by the time he slowed down nobody could catch him.

The sensational sophomore quarterback became the first Louisville player to win the Heisman Trophy on Saturday night, beating out preseason favorite Deshaun Watson of Clemson despite some late-season struggles.

Baker Mayfield finished third and Oklahoma teammate and fellow finalist Dede Westbrook was fourth. Michigan's Jabrill Peppers was fifth.

For more clicke here . . .

Bruins lose third straight with 4-1 loss to Leafs

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Bruins lose third straight with 4-1 loss to Leafs

BOSTON -- The Bruins’ season has gone in extreme swings both up and down thus far through the first couple of months, and that was the case as they lost their third game in a row to the Maple Leafs on Saturday night.

The Bruins couldn’t only scratch for one goal despite outshooting the Maple Leafs by a 32-20 margin, and fell by a disappointing 4-1 score to the young and talented Toronto club at TD Garden.

The Bruins never enjoyed a lead in the game against the Leafs, and were flirting with danger after failing to score in the first period despite out-shooting Toronto by an 11-2 margin in the game’s opening 20 minutes. Instead it was a David Pastrnak neutral zone turnover in the second period that was picked off by William Nylander, and ended with Auston Matthews firing a rocket over Tuukka Rask for his 12th goal of the season.

Toronto extended the lead with five minutes to go in the period when Zach Hyman tipped a wobbly Jake Gardiner point shot past Rask, and made it three games in a row that the Bruins have dug themselves a considerable hole. Brad Marchand got one goal back at the end of the second period on a nice hustle play as he sealed off Frederik Anderson’s clearing attempt and then stuffed the puck past the Leafs goalie on a second chance bid.

That’s the way the score remained until the third period when the Bruins couldn’t convert on a couple of offensive chances -- included a bang-bang shorthanded bid for Austin Czarnik in front of the net -- and then James van Riemsdyk scored in front as a Toronto power play expired. That was the backbreaker for a Black and Gold bunch that continues to scrap for goals, and has now scored two goals or less in 20 of their 20 games this season.

Connor Brown added an empty netter in the final two minutes of the game to truly put it out of reach for the Bruins.