From Comcast SportsNet NEW YORK (AP) -- The NHL is hoping to turn Thanksgiving weekend into a hockey holiday as it did with New Year's Day. Looking to build on the success of the Winter Classic, which has quickly become a New Year's staple, the NHL announced on Wednesday a renewal of a multiyear partnership with Discover. The familiar credit card company will become the title sponsor of this year's "Discover NHL Thanksgiving Showdown," which takes place on the traditional shopping-heavy Friday after the holiday. The "Black Friday" matchup features the Stanley Cup champion Boston Bruins and the Detroit Red Wings in an Original Six matchup on NBC. Discover and the NHL will also debut a co-sponsored float during the Macy's Thanksgiving Day Parade on NBC as part of promotion for the game. "We are looking to build an entirely new platform around Thanksgiving and have it include not only a game broadcast but something more," said David Lehanski, the NHL's group vice president of integrated sales. "That (parade) is chock full of the most iconic brands. To be a part of that for hockey is great." Thanksgiving belongs to the NFL -- in the sports world -- much in the way college football has owned New Year's Day for generations. The 2012 Winter Classic, featuring the New York Rangers and the Philadelphia Flyers, was bumped to Jan. 2 along with the bowl games because the NFL is playing a regular schedule the day before. The NHL isn't taking on the NFL on Thanksgiving, either, but the league and Discover are aiming to give hockey fans an appetizer with the parade, heading into the featured Friday game. "This was one of those ideas that had natural synergy," said Jennifer Murillo, the vice president of brand communications for Discover. "The whole idea came together through the partnership. "We know our card members are passionate hockey fans. As the idea materialized to create a new nationally televised game during Thanksgiving weekend, this was a natural extension for us." The Thanksgiving Friday game begins NBC's coverage of the NHL for this season. It is the league's earliest start date on network TV since NBC acquired hockey broadcast rights in 2005. An estimated 50 million viewers are expected to watch the parade on television. "We're proud to work with our partners at the NHL and participate in some of America's favorite holiday traditions, the Macy's Thanksgiving Day Parade and watching a great hockey matchup on NBC," Murillo said. The parade float, 36 feet long and by 20 feet wide and called "Frozen Fall Fun," will showcase the partnership between the NHL and Discover and include past NHL stars, a synthetic ice rink, a 12-foot tall turkey that serves as a hockey goal, and a colorful fall look. Grammy Award winner Cee-Lo Green will perform live on the float. "This is part of the overall strategy," Lehanski said. "The more events we can create, if they can be tied to holidays or high-level days when people are home watching television, if we can bring hockey to their faces, we're going to generate more fans." Discover will offer card members the chance to redeem their Cashback Bonus rewards for tickets to the upcoming Winter Classic in Philadelphia, and card members will also receive discounts to Shop.NHL.com, the NHL Powered by Reebok store in New York, and NHL GameCenter Live subscriptions. "Having a new ownership platform on a day that is synonymous with shopping was a natural fit to renew our partnership with Discover, but we wanted to make it even bigger," Lehanski said. Discover will remain the official card of the NHL, All-Star weekend, the Winter Classic, NHL awards, and the draft.
ARLINGTON, Texas - Maybe the Cowboys will be OK without quarterback Tony Romo this time. The future of the Dallas running game with Ezekiel Elliott looks pretty good, too.
Dak Prescott led scoring drives on all four Dallas possessions in the first half before throwing his first career touchdown pass in fellow rookie Elliott's first 100-yard game, and the Cowboys beat the Chicago Bears 31-17 on Sunday night to snap an eight-game home losing streak.
With his second straight win, Prescott doubled the number of victories the Cowboys (2-1) had in 14 games without the injured Romo over three seasons before the fourth-round pick showed up.
Prescott's first TD pass was a 17-yarder to Dez Bryant for a 31-10 lead in the fourth quarter, and he's up to 99 throws without an interception to start his career. Philadelphia's Carson Wentz has 102, and those are the two highest career-opening totals for a rookie in NFL history.
"Dak's handled every opportunity he's had right from the start really, really well," coach Jason Garrett said. "No different tonight."
Brian Hoyer had trouble moving the Chicago offense early with Jay Cutler sidelined by a sprained right thumb as the Bears fell behind 24-3 at halftime and dropped to 0-3 for the second time in two seasons under coach John Fox.
Making his 27th career start for his fourth different team, Hoyer was 30 of 49 for 317 yards - a good portion of that with the game out of each late in the fourth quarter - and threw for two scores to Zach Miller.
"We haven't played a complete game," Fox said. "This week was the reverse of what we've had. We played very poorly in the first half."
Elliott finished with 140 yards on 30 carries, including a 14-yard run when he hurdled safety Chris Prosinski. The Cowboys kept giving him the ball while trying to work the clock with a two-touchdown lead in the fourth quarter a week after he was benched because of two fumbles in a win over Washington.
"Made a lot of good runs tonight, a lot tough runs, a lot of NFL runs," Garrett said. "He's physically tough. He's mentally tough."
It didn't even bother Prescott that Pro Bowl left tackle Tyron Smith missed just the second game of his six-year career after his back tightened up during the week.
Prescott was 19 of 24 for 248 yards in Dallas' first home win since last year's opener, which was a week before the first of two broken left collarbones that kept Romo out of 12 games last season.
Romo is expected to miss about another month after breaking a bone in his back in the preseason.
Prescott had one of three rushing touchdowns for the Cowboys, who have seven this season after getting eight all of last year, when they finished 4-12.
Because the Bears fell behind again, they couldn't do much with the running game. They had just 15 carries for 73 yards and lost leading rusher Jeremy Langford to an ankle injury in the second half.
Here’s a look at five questions heading into training camp that should be at the top of the Boston Celtics’ need-to-learn list.