From Comcast SportsNet NEW YORK (AP) -- The NHL is hoping to turn Thanksgiving weekend into a hockey holiday as it did with New Year's Day. Looking to build on the success of the Winter Classic, which has quickly become a New Year's staple, the NHL announced on Wednesday a renewal of a multiyear partnership with Discover. The familiar credit card company will become the title sponsor of this year's "Discover NHL Thanksgiving Showdown," which takes place on the traditional shopping-heavy Friday after the holiday. The "Black Friday" matchup features the Stanley Cup champion Boston Bruins and the Detroit Red Wings in an Original Six matchup on NBC. Discover and the NHL will also debut a co-sponsored float during the Macy's Thanksgiving Day Parade on NBC as part of promotion for the game. "We are looking to build an entirely new platform around Thanksgiving and have it include not only a game broadcast but something more," said David Lehanski, the NHL's group vice president of integrated sales. "That (parade) is chock full of the most iconic brands. To be a part of that for hockey is great." Thanksgiving belongs to the NFL -- in the sports world -- much in the way college football has owned New Year's Day for generations. The 2012 Winter Classic, featuring the New York Rangers and the Philadelphia Flyers, was bumped to Jan. 2 along with the bowl games because the NFL is playing a regular schedule the day before. The NHL isn't taking on the NFL on Thanksgiving, either, but the league and Discover are aiming to give hockey fans an appetizer with the parade, heading into the featured Friday game. "This was one of those ideas that had natural synergy," said Jennifer Murillo, the vice president of brand communications for Discover. "The whole idea came together through the partnership. "We know our card members are passionate hockey fans. As the idea materialized to create a new nationally televised game during Thanksgiving weekend, this was a natural extension for us." The Thanksgiving Friday game begins NBC's coverage of the NHL for this season. It is the league's earliest start date on network TV since NBC acquired hockey broadcast rights in 2005. An estimated 50 million viewers are expected to watch the parade on television. "We're proud to work with our partners at the NHL and participate in some of America's favorite holiday traditions, the Macy's Thanksgiving Day Parade and watching a great hockey matchup on NBC," Murillo said. The parade float, 36 feet long and by 20 feet wide and called "Frozen Fall Fun," will showcase the partnership between the NHL and Discover and include past NHL stars, a synthetic ice rink, a 12-foot tall turkey that serves as a hockey goal, and a colorful fall look. Grammy Award winner Cee-Lo Green will perform live on the float. "This is part of the overall strategy," Lehanski said. "The more events we can create, if they can be tied to holidays or high-level days when people are home watching television, if we can bring hockey to their faces, we're going to generate more fans." Discover will offer card members the chance to redeem their Cashback Bonus rewards for tickets to the upcoming Winter Classic in Philadelphia, and card members will also receive discounts to Shop.NHL.com, the NHL Powered by Reebok store in New York, and NHL GameCenter Live subscriptions. "Having a new ownership platform on a day that is synonymous with shopping was a natural fit to renew our partnership with Discover, but we wanted to make it even bigger," Lehanski said. Discover will remain the official card of the NHL, All-Star weekend, the Winter Classic, NHL awards, and the draft.
SAN JOSE, Calif. - David Bingham had his sixth shutout of the season and the San Jose Earthquakes tied New England 0-0 on Wednesday night, extending the Revolution's winless streak to five games.
Bingham, who was tied for second in MLS soccer with 12 shutouts last season, had three saves - including a stop on Diego Fagundez's shot in the 86th minute.
The Revolution haven't scored since a 3-1 victory over Chicago on Aug. 9, a stretch of more than 270 minutes.
New England (6-11-8) had beaten San Jose three straight times.
San Jose (7-7-10) has just one loss in its last seven matches.
ST. PETERSBURG, Fla. -- Quotes, notes and stars from the Red Sox' 4-3 loss to the Tampa Bay Rays:
"It's one of those freak things. You don't plan on it happening, but it's one of those things. So we'll just see what the results say and move on from there.'' - Andrew Benintendi on his knee injury.
"That's kind of a routine 3-1 play. Unfortunately, it comes at a time when you've got two outs and a guy on the move. But that's a routine play.'' - John Farrell on the deciding play in which Heath Hembree couldn't hold onto the ball at first.
"I felt good. I felt strong.I felt good out there the whole game.'' - Rick Porcello, asked how he felt going back out for the eighth inning.
"I think everybody in the ballpark knew that that ball was leaving.'' - Porcello, on the hanging curveball to Evan Longoria.
* The loss snapped a five-game winning streak against the Rays for the Red Sox.
* Three of the four Red Sox walk-off losses this season have occurred because of errors.
* The homer by Evan Longoria was his first off Rick Porcello in 40 career at-bats.
* Rick Porcello has now pitched seven innings or more in six straight starts, the longest run for a Red Sox starter since John Lackey did it in 2013.
* David Ortiz is now the oldest player to ever hit 30 homers in a season
* Ortiz has now reached the 30-homer, 100-RBI level 10 times with the Red Sox, including the last four years in a row.
* The loss was the first of Heath Hembree's career, in his 67th major league appearance.
* Dustin Pedroia tied a career high with two stolen bases, the 12th time he's swiped two bases in the same game.
1) Evan Longoria
The Rays were down to their final five outs when Longoria struck, hitting a game-tying homer off Rick Porcello.
2) Brad Miller
Miller's two-run double in the third enabled the Rays to stay close until Longoria's homer tied things up five innings later.
3) Rick Porcello
Porcello gave the Sox length and was brilliant in getting out of some early jams before settling in through the middle innings.
Liz Gonzales is joining CSN after working with the Jets, and gives her perspective of the New York Jets as an organization and how Jets fans view the New England Patriots.