Comcast SportsNet-NECN Horizons Week to Include PSA’s, In-Program Integration, Talent Visits, & More to Raise Funding and Awareness for Horizons For HomelessChildren
BURLINGTON & NEWTON, MA, March 6, 2014 – Comcast SportsNet, NECN, and Horizons for Homeless Children today announced the second Annual “Horizons for Homeless Children Week” will take place the week of Monday, March 10th continuing through Sunday, March 16th. The initiative will include several on and off-air elements implemented by both networks in an effort to raise money to benefit Horizons for Homeless Children, a non-profit organization dedicated to improving the lives of young homeless children by ensuring they are prepared for school success.
As part of the campaign, on-air talent from both CSN and NECN have visited Horizons for Homeless Children’s Playspaces in Massachusetts. Additionally, the networks produced several public service announcements for Horizons featuring Comcast SportsNet and NECN personalities which will be in heavy rotation on both networks throughout the week. In addition, both networks will feature consistent on-air Horizons messaging, news stories, in-program integration and additional robust television coverage. CBS Boston Radio’s 98.5 The Sports Hub and 100.7 WZLX will also help to promote the week across their airwaves. Several corporations have also signed on as matching sponsors, including the Boston Celtics Shamrock Foundation, Walmart, Santander Bank and Blue Cross Blue Shield of Massachusetts. Several off-air tactics will be executed as well as part of this fundraising effort.
“Horizons for Homeless Children Week is a fantastic opportunity to help make a real difference in the lives of so many children who are affected byhomelessness,” said Bill Bridgen, President of Comcast SportsNet New England. “The donations received today will significantly help young homeless children to get on the right path for a better tomorrow and we plan to utilize all of our network assets to drive this message throughout the week.”
“We are so proud to get behind Horizons for Homeless Children and their important mission of helping homeless children and their families,” said Mike St. Peter, General Manager of NECN. “We hope our support and the support of our viewers will make a difference in the lives of these children and, in a small way, help ensure them bright futures.”
“We could not be more grateful for this opportunity with Comcast SportsNet and NECN,” said Dianne Luby, newly appointed President and CEO, Horizons for Homeless Children. “They have been tremendous partners with Horizons and we need that support now more than ever. We recently learned that the number of homeless children in Massachusetts has doubled since 1990. This is not okay and we need to enlist help from our local communities."
Throughout the week and anytime, donations can be made by visiting www.horizonschildren.org.
About Horizons for Homeless
One in every 45 children in the United States is homeless each year, more than 1.6 million homeless American children. Homeless children experience chronic stress and trauma from the loss of relationships, multiple moves, or witnessing domestic violence. This stress and trauma can be emotionally and cognitively damaging to them and costly to communities. Quality early education can reduce the effects of stress and trauma and it is the most effective way to ensurefuture school success.
Horizons for Homeless Children is a nonprofit organization dedicated to improving the lives of young homeless children and their families by ensuring that they are prepared for success when they enter school. Horizons provides high quality early education, opportunities for play, and family support services. Today, Horizons serves more than 2,000 young homeless children each week in Massachusetts through three comprehensive early education centers and 151 shelter-based Playspaces across the state.
Horizons Playspaces are fully operated by volunteers. Training for volunteers is ongoing throughout the year and additional volunteers are always needed. Tojoin the 1,500 volunteers who play with homeless children in family shelters each week, or for more information on Horizons for Homeless Children, please visit: www.horizonschildren.org
About Comcast SportsNet New England
Comcast SportsNet New England reaches more than 4 million households in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. Comcast SportsNet’s programming includes the Boston Celtics, New England Revolution, Chevrolet SportsNet Central, Arbella Early Edition, Town Fair Tire Sports Tonight, Sports Sunday, Celtics Now, Celtics Courtside Club, The Baseball Show, Quick Slants, New England Tailgate, New England Football Night, Football Day in New England including pre and post-game programs surrounding all Patriots games, CAA football, basketball and more. CSNNE.com, the online home of Comcast SportsNet, provides continuous news, video and in-depth, up-to-the-minute coverage of New England sports. Comcast SportsNet New England is part of the NBC Sports Group. Visit www.csnne.com for more information. Check local listings for the specific channel location for your area.
NECN is the largest regional newsnetwork in the country, serving more than 3.7 million homes in more than 1,000 cities and towns throughout all six New England states. Launched on March 2, 1992, NECN is owned by Comcast and provides 24-hour access to breaking news, sports, weather, and traffic. The award-winning NECN is a two-time winner of The Associated Press’ News Station of the Year Award and a 2009 Edward R. Murrow Award for investigative reporting. Visit www.necn.com more information.
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Laura Hannon, Comcast SportsNet: 781.270.7240 or firstname.lastname@example.org
Amie Turrill Owens, Horizons for Homeless Children: 617-553-5415 or email@example.com
Shawn Feddeman, NBCUniversal/NECN: firstname.lastname@example.org